Data Strategy Manager

Data & Tech
London, England


About EssenceMediacomX   
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Sainsburys, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few. 

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About the Role
Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more efficient, meaningful brand experiences for their current and potential customers.  This involves thinking through how they capture, manage and segment audience data, how they augment this with strategic partnerships, how they activate data-led audiences and the value they get from it, the shape of their data pipeline right down to the policies they need to adopt to manage data in a safe and compliant way.

This particular role has a strong focus on audience planning, strategy, targeting & ad-tech data management for paid media campaign activity for both ITV and Sainsburys clients. 

Some of the things we’d like you to do:  

  • Building/support in building recommended audiences and audience strategies using client first party data or in platform segments and features, for web and app campaigns..
  • Collaborate and support response to briefs to ensure audience recommendations are integrated,  clear to understand and applicable in the paid media platforms and channels..
  • Track the efficiency and effectiveness of paid media activities through the use of 1st and 2nd party data sets.
  • Be a conduit between the internal and client stakeholders as the audience specialist.
  • Support other stakeholders with non RTB workstreams like app activity, dynamic creative optimization, data clean rooms and digital transformation sessions.
  • Support with recommendations on how to target and deliver media in a privacy-heavy digital landscape. Talk to the privacy implications for clients and the effect on targeting, optimization and measurement use-cases in digital platforms.
  • Collaborate with the Analytics team to measure accurately the impact of data-led campaigns execution on the client’s business.

A bit about yourself:  

  • 3+ years’ relevant experience in an programmatic, digital or audience data strategy role, dealing with executing digital paid media campaign
  • Ability to understand different qualitative and quantitative segmentation strategies & tactics.
  • High attention to detail
  • Experience within the Google Marketing Platform, in particular DV360 & CM360
  • Experience with social media platforms, Facebook, Snap, TikTok & Pinterest
  • Experience with Google Analytics and/or Adobe Analytics
  • Ability to build and maintain good working relationships with both clients & internal teams
  • Good written and verbal communication skills with ability to articulate complex or technical matters in a simple way.

Desirable Skills:  

  • Experience with CDP’s such as Treasure Data & Teavaro
  • Experiences with AppsFlyer
  • Knowledge of Ad-tech industry, upcoming changes to the market from both a regulatory and commercial POV
  • Knowledge of Data Clean Rooms
What you can expect from EssenceMediacomX   
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.   

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