About EssenceMediacom 

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.   

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.   

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London 

About the Client 

We are proud to be the global partner for Coca-Cola. A client with whom we share both values and ambition.   

In what has been called “the biggest advertising pitch in history”, WPP was chosen to connect our talent and skills in a truly borderless way to create an open platform that will multiply the power of creativity for one of the world’s largest and most beloved brands. 

Welcome to OpenX, our transformational approach that marries WPP the #1 global network and largest communications holding company in the world with iconic Coca-Cola valued at 71 billion dollars and with a portfolio of brands that includes Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade amongst others. 

Global Data & Tech Strategy Director 

About the Role: 

We are looking for an individual who will be creating and implementing a Data & Tech Strategy for Global TCCC (The Coca-Cola Company), Audience Planning. Support the Global Audience Planning Lead in: 

• Developing global data and tech strategy that fits into the TCCC Global Audience Planning processes and framework.

• Devising OU-specific data and tech strategies tailored to the regional and local data and tech landscape, working closely with OU SMEs and clients.
• Designing and championing global-led Audience products, by auditing and selecting optimal data and platform providers, based on prioritised use cases.
• Working closely with and staying connected to the WPP and EM data and tech communities to leverage proprietary and industry solutions to ensure alignment.
• Keeping abreast of the latest and innovative industry data and tech trends.
• Developing effective data and tech Product Marketing material, translating complex data and tech solutions into simple illustrative solutions for clients and internal stakeholders.
• Conducting and enabling test and learn agendas working with internal and external stakeholders.
• Managing data and tech vendor relations
• Collecting and collating best practices and case studies from across the OUs.
• Devising Audience Effectiveness Framework, aligning with the global experimental principles, and facilitating the implementation of the measurement and tracking.

Essential Skills, Knowledge & Experience: 

• Data and Audience productization experience
• Hands-on experience in DMP, DSP, SSP, and CDP.
• Experience in or good understanding of cleanrooms (such as LiveRamp, Habu, Infosum, Snowflake, etc.). Data collaboration and syndication knowledge are desired.
• Experience in working on both online and offline datasets. This could include but is not limited to panel-based surveys, transactional, geo, retail, mobile, TV, social, CRM, and brand-owned data sets.
• Good understanding of or experience working with data providers such as Experian, Acxiom, Merkle, Epsilon, Nielson, YouGov, TGI, GWI, comScore, and Geo, retail, location and transactional data providers.
• Good understanding or experience in ID solutions and building ID graphs using people-based, MAIDs, IP, and Devices.
• Analytical-minded and have experience in developing audiences or other types of effective reporting.
• Good understanding of how the audience planning process can support the media planning and buying cycle, from comms planning to audience creation, through to creative and activation, and ad operations and measurement.
• Collaborative experience in data science and custom research
• Experience in using AI to improve audience planning efficiency.

Key Measures of Success: 

• Achieve consistently high client evaluation scores.
• Positive improvements in campaign outcomes 
• Receive positive feedback from your internal stakeholders.
• Increased connectivity across Global Infrastructure 

Essential Skills, Knowledge & Experience: 

• Strong team player  
• Excellent organisational skills and high attention to detail 
• Ability to prioritise workload and delegate to junior team members.
• Excellent understanding of media to deliver strong guidance to local teams
• A can-do attitude and taking ownership of responsibilities.
• Ability to present confidently and energetically to clients and colleagues.
• A proven track record of account or project management, preferably within an agency and across multiple markets 
• An analytical mind, always questioning the data and outcomes.
• A drive to learn, improve, and build knowledge across all areas of the business.
• Be determined and proactive.  
• The ability to help develop junior team members.

What we can offer you. 

      Company pension scheme  

      Private medical insurance  

      25 days holiday (increases with length of service) 

      Life assurance 

      Permanent health insurance  

      WPP share options scheme. 

      Discretionary bonus scheme  

      Free eyecare vouchers and money off glasses 

      Extensive training and development  

      Corporate gym memberships 

      Cycle to work scheme. 

      Interest-free travel loan 

      Free breakfast (cereal and fruit) 

      Smart shopper (online discount on a variety of products) 

Sounds good? We’d love to hear from you!