Analytics Senior Executive
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About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
About the role & team
We are looking for a Senior Analytics Executive to join our MFG EMEA team. Reporting into an Analytics Associate Director, you will be given the opportunity to work on one of the world's leading tech brands (Google) and use your skillset to generate meaningful insights, through the application of statistical methods.
Working in a dynamic and fast-moving industry you will gain a wealth of knowledge and experience in digital marketing, technology and applied analytics. You will work closely with experienced analysts and marketers to build the skills you will need to drive our client brands forward.
We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
Some of the things we'd like you to do
- You will be responsible for implementing media campaign measurement including Conversion Lift Studies & Matched Market Testing
- You will deliver actionable insights that inform Google’s future ad campaigns and advise on how to improve their effectiveness
- Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics at a high standard
- Play an important part in collating and reporting incrementality testing results to quantify the efficacy of Google’s media campaigns
- Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance
A bit about yourself. You will likely:
- Be highly numerate: able to confidently interpret data and apply statistical methods to draw robust conclusions.
- Hold a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
- Have knowledge of applying measurement to media campaigns through Google/Meta/etc, particularly conversion lift studies
- Have proven professional experience in data science, analytics, or a related field
- Have well developed problem-solving skills and the ability to think critically and creatively
- Possess strong communication skills, with the ability to engage both technical and non-technical audiences and stakeholders
- Be able to follow guidance as part of a cross-functional team
- Be proficient in presenting data in a visually engaging and insightful manner
Nice to haves:
- Familiarity with SQL & Python, including use of packages such as pandas, numpy, scipy & matplotlib
- Knowledge of market research methodologies
- Experience with cloud technologies, such as BigQuery, GCP & AWS
- Experience working with predictive models and data sources via APIs
- Speaking any European languages
What you can expect from EssenceMediacomX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.