Digital - Social Advertising Specialist (SO2)

Digital Marketing Taguig City, National Capital Region National Capital Region


Description

Utilising a combination of strategic thinking, analytical, creative, & communication skills to grow social audiences, driving engagement, leads, and overall ad performance for our clients. 

Key responsibilities

  • Work with internal staff and clients to translate marketing strategy into smart digital tactics 
  • Post and Manage (including budget) our client's social campaigns 
  • Proactive optimise social campaigns to drive improved results. 
  • Implement best practice split testing and audience targeting 
  • Execute “Social” support requests within our SLA 
  • Ensure best practice campaign setup and maintain the highest standard of quality control 
  • Manage priorities and personal time management to deliver all work on time 
  • Pull meaningful data, utilising analytics and metrics to continually assess and optimise client campaigns 
  • create custom & lookalike audiences for lead generation campaign 
  • Create detailed and insightful advertising reports 
  • Maintain the timesheets and Job management platform. 

Essential Experience

  • Previous media and/or digital/online experience (ideally 1-3 years' experience) 
  • Experience creating audiences and event-sets in Facebook advertising platform essential. 
  • Strong understanding and experience using custom & lookalike audiences as well as running lead generation campaigns for small-medium business 
Essential Personal attributes
  • An analytical & investigative approach to problem-solving and campaign management / Demonstrated analytical, problem solving and planning skills 
  • Being open to innovating and changing workflow and management processes 
  • Passion for working with clients and a genuine desire to assist them to grow and succeed 
  • Positivity, resilience, drive, resourcefulness
  • Sound written & verbal communication skills
  • Excellent attention to detail
  • Strong customer focus & rapport building skills
  • Exemplary time management & organisational skills
  • Ability to work calmly and efficiently under pressure in a busy environment within a small team. 
Highly Desirable
  • Experience creating and running successful ad campaigns on a mix of the following channels: YouTube, Twitter & Snapchat experience desirable but not essential 
  • Experience running Facebook Social Display and Marketplace campaigns 
  • Google Analytics experience desirable 
  • Experience working in or with the automotive, leisure and/or lifestyle industries.