Digital - Social Advertising Specialist (SO2)
Description
Utilising a combination of strategic thinking, analytical, creative, & communication skills to grow social audiences, driving engagement, leads, and overall ad performance for our clients.
Key responsibilities
- Work with internal staff and clients to translate marketing strategy into smart digital tactics
- Post and Manage (including budget) our client's social campaigns
- Proactive optimise social campaigns to drive improved results.
- Implement best practice split testing and audience targeting
- Execute “Social” support requests within our SLA
- Ensure best practice campaign setup and maintain the highest standard of quality control
- Manage priorities and personal time management to deliver all work on time
- Pull meaningful data, utilising analytics and metrics to continually assess and optimise client campaigns
- create custom & lookalike audiences for lead generation campaign
- Create detailed and insightful advertising reports
- Maintain the timesheets and Job management platform.
Essential Experience
- Previous media and/or digital/online experience (ideally 1-3 years' experience)
- Experience creating audiences and event-sets in Facebook advertising platform essential.
- Strong understanding and experience using custom & lookalike audiences as well as running lead generation campaigns for small-medium business
Essential Personal attributes
- An analytical & investigative approach to problem-solving and campaign management / Demonstrated analytical, problem solving and planning skills
- Being open to innovating and changing workflow and management processes
- Passion for working with clients and a genuine desire to assist them to grow and succeed
- Positivity, resilience, drive, resourcefulness
- Sound written & verbal communication skills
- Excellent attention to detail
- Strong customer focus & rapport building skills
- Exemplary time management & organisational skills
- Ability to work calmly and efficiently under pressure in a busy environment within a small team.
Highly Desirable
- Experience creating and running successful ad campaigns on a mix of the following channels: YouTube, Twitter & Snapchat experience desirable but not essential
- Experience running Facebook Social Display and Marketplace campaigns
- Google Analytics experience desirable
- Experience working in or with the automotive, leisure and/or lifestyle industries.