Sr. Marketing Manager, Services
Description
Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place to work. If you become a Splunker, we want your whole, authentic self, what we call your "million data points". So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you.
Role Summary
We are looking for a Services (Product) Marketing Manager to join our growing marketing team. As the Services Marketing Manager, you will be responsible for driving the marketing strategy and execution for our portfolio of services offerings. You will lead aspects of services marketing focused on educating, inspiring, and empowering Splunk users to leverage Splunk Services to aid customer adoption and value realization. You will be a key partner in driving customer success, driving strategic initiatives to ensure our services resonate with customers and are utilized successfully. You will be working closely with other marketing functions including adoption & renewal teams, product marketing teams to align services messaging to customer journey and product adoption. Your efforts will raise Splunk’s reputation and extend reach across our customer base, and broader industry, to support Splunk’s commitment to world-class customer success via marketing campaigns and industry events’ participation. This is a high-impact role where you’ll be at the forefront of ensuring our customers continue to realize the full value of Splunk’s products utilizing services offerings, ultimately supporting our mission to deliver world-class experience for our customers. The ideal candidate will have a deep understanding of various services offerings i.e. outcome based services, on-demand services, trusted advisory services etc. & expertise in marketing services in a B2B environment, with a strong focus on customer success. Looking for a big ideas and results-oriented person with an understanding of data-driven marketing and have past work experience in B2B/enterprise software/SaaS companies.
Meet the Marketing Team
Do you have a passion for creative storytelling? Are you a hands-on person who’s ready to build powerful brand experiences? Whether it’s launching disruptive new products, helping customers build digital resilience or activating Splunk’s expertise and brand proposition across the world, our marketing team always finds a way. Learn more about the team, meet our leaders, and hear from our Splunk marketers at splunk.com/careers/marketing.
What You'll Get to Do
- Executes strategy for marketing campaigns on behalf of Splunk’s Customer Success Marketing function to help customers, at all stages, be successful with our products and services
- Plan, coordinate, and execute industry events and marketing campaigns to raise our reputation and extend reach across our customer base, and broader industry, to support Splunk’s commitment to world-class customer success
- Identify key personas and audience segmentation based on customer insights and analytics aligned to campaign strategy goals
- Partner with various product team leaders and SMEs from Security, and Observability in creating services GTM plans and content aligning to personas, customer segments and use cases. Work closely to integrate services messaging and positioning into product campaigns
- Support value messaging and positioning for the services portfolio, launch new offerings and create integrated, customer-focused campaigns that reinforce the value of Splunk Services and/or guide customers to consume services (e.g. subscription services)
- Communicate and coordinate with key business stakeholders to prioritize initiatives, manage against key deadlines and review content and attribution to business and customer impact
- Create new digital and/or in-person touchpoints that enable customers to increasingly self-serve with Splunk, and engage with peers via the Splunk Community and other forums. Work with 3rd parties and agencies to facilitate other aspects of content creation
- Report on results, in partnership with Marketing Ops, to understand audience reach, engagement and attribution to customer/business impact
Must-have What You'll Get To Do
- 12+ years of experience in Product Marketing and/or Services Marketing, Customer Success or post-sale marketing functions, preferably at a software company. Knowledge of Splunk technologies is a plus.
- Strategic thinker who also can take on ownership to get stuff done. Demonstrated experience building end-to-end campaigns.
- Amazing written and oral communications skills including ability to craft differentiated positioning and messaging, develop customer facing content, build effective sales enablement content, and deliver compelling presentations.
- Ability to work in a rapidly changing and dynamic environment, meet deadlines, brings a versatile skill set and have a bias for action
- Consistent cross-functional collaborator, and business partner, directly contributing to achieve overall objectives
- Self-starter who thrives in a fast-paced, collaborative, and innovative high-growth environment
- Bachelor of Science or BA degree in Engineering, Computer Science or related discipline; MBA preferred.
Splunk is an Equal Opportunity Employer
Splunk is an Equal Opportunity Employer: At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.
Note:
Base Pay Ranges
Tier 1 - SF Bay Area, Seattle Metro, and New York City Metro Area
Base Pay Range: $ per year
Tier 2 - California (excludes SF Bay Area), Washington (excludes Seattle Metro), New York (excludes NYC Metro Area), and all other states.
Base Salary: $ per year
Tier 3 - All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.
On Target Earnings: $ per year
Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the On Target Earnings (OTE) range is a guideline and for candidates who receive an offer, the OTE pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to OTE, this role may be eligible for equity or long-term cash awards.
Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com.
Thank you for your interest in Splunk!