Sr. Marketing Manager, Services
Description
- Executes strategy for marketing campaigns on behalf of Splunk’s Customer Success Marketing function to help customers, at all stages, be successful with our products and services
- Plan, coordinate, and execute industry events and marketing campaigns to raise our reputation and extend reach across our customer base, and broader industry, to support Splunk’s commitment to world-class customer success
- Identify key personas and audience segmentation based on customer insights and analytics aligned to campaign strategy goals
- Partner with various product team leaders and SMEs from Security, and Observability in creating services GTM plans and content aligning to personas, customer segments and use cases. Work closely to integrate services messaging and positioning into product campaigns
- Support value messaging and positioning for the services portfolio, launch new offerings and create integrated, customer-focused campaigns that reinforce the value of Splunk Services and/or guide customers to consume services (e.g. subscription services)
- Communicate and coordinate with key business stakeholders to prioritize initiatives, manage against key deadlines and review content and attribution to business and customer impact
- Create new digital and/or in-person touchpoints that enable customers to increasingly self-serve with Splunk, and engage with peers via the Splunk Community and other forums. Work with 3rd parties and agencies to facilitate other aspects of content creation
- Report on results, in partnership with Marketing Ops, to understand audience reach, engagement and attribution to customer/business impact
- 12+ years of experience in Product Marketing and/or Services Marketing, Customer Success or post-sale marketing functions, preferably at a software company. Knowledge of Splunk technologies is a plus.
- Strategic thinker who also can take on ownership to get stuff done. Demonstrated experience building end-to-end campaigns.
- Amazing written and oral communications skills including ability to craft differentiated positioning and messaging, develop customer facing content, build effective sales enablement content, and deliver compelling presentations.
- Ability to work in a rapidly changing and dynamic environment, meet deadlines, brings a versatile skill set and have a bias for action
- Consistent cross-functional collaborator, and business partner, directly contributing to achieve overall objectives
- Self-starter who thrives in a fast-paced, collaborative, and innovative high-growth environment
- Bachelor of Science or BA degree in Engineering, Computer Science or related discipline; MBA preferred.
Note:
Base Pay Range
SF Bay Area, Seattle Metro, and New York City Metro Area
Base Pay Range: $160,000.00 - 220,000.00 per year
California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts
Base Pay Range: $144,000.00 - 198,000.00 per year
All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.
Base Pay Range: $129,600.00 - 178,200.00 per year
Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.
Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com.
Thank you for your interest in Splunk!