Renewal Marketing Manager
Description
Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place to work. If you become a Splunker, we want your whole, authentic self, what we call your "million data points". So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you.
Role Summary:
We are looking for a dynamic and results-driven Marketing Manager to join the growing Marketing team at Splunk, someone who has a deep passion for enabling and accelerating customer success. This role is an exciting opportunity to work at the intersection of customer success, product marketing, and sales to help our customers unlock more value from Splunk’s solutions, fostering cross-sell and upsell opportunities. You will work closely with cross-functional teams to develop tailored customer campaigns that increase engagement, address customer pain points, and deliver exceptional experiences that lead to higher satisfaction and retention. This is a high-impact role where you’ll be at the forefront of ensuring our customers continue to realize the full value of Splunk’s products driving Splunk’s revenue higher, ultimately supporting our mission to deliver world-class experience for our customers. Experience working with sales in driving account strategies with a strong technical background and a can-do attitude is critical. Looking for a big ideas and results-oriented person with an understanding of data-driven marketing and have past work experience in B2B/enterprise software/SaaS companies.
Meet the Marketing Team
Do you have a passion for creative storytelling? Are you a hands-on person who’s ready to build powerful brand experiences? Whether it’s launching disruptive new products, helping customers build digital resilience or activating Splunk’s expertise and brand proposition across the world, our marketing team always finds a way. Learn more about the team, meet our leaders, and hear from our Splunk marketers at splunk.com/careers/marketing.
What You’ll Get To Do:
- Develop targeted marketing initiatives to identify opportunities for upselling and cross-selling within the customer base. Create campaigns that help with value realization and promote products driving increased revenue from existing accounts.
- Work closely with Sales and Customer Success to segment the customer base; build integrated, segment specific marketing campaigns that reinforce the value of Splunk’s offerings and execute these campaigns through -- direct reach, web, community, social etc.
- Collaborate with Sales teams to understand customer needs, pain points, and opportunities for expansion. Develop marketing programs that align with sales goals and help them close upsell and cross-sell opportunities.
- Partner with various product team leaders and SMEs from Security, and Observability in creating GTM plans and content aligning to personas, customer segments and use cases.
- Collaborate with the adoption team to map the customer journey and identify key moments where expansion opportunities can be presented, ensuring seamless and relevant messaging across touchpoints.
- Lead initiatives aimed at reducing churn and increasing long-term retention. Design and execute campaigns to drive higher engagement and other initiatives that foster long-term customer relationships.
- Regularly analyze customer feedback & work closely with competitive SMEs to continuously refine retention strategies and proactively address at-risk accounts.
- Create content such as demos, presentations, solutions briefs, technical and non-technical product videos, articles, product guides, playbooks etc. in support of campaigns.
- Monitor and measure the effectiveness of campaigns and provide regular updates to leadership on the success of customer expansion and retention initiatives, highlighting key achievements, challenges, and opportunities for improvement.
- Understand our customers’ challenges to create enablement content such as how-to-use videos and articles for wider adoption, expansion & higher retention.
- Understanding of Cloud infrastructure, Security & Observability products and software as a service delivery model is a plus.
- Prior experience of working closely with sales and understanding of account renewals strategies with a strong technical background and a can-do attitude is critical.
Must-have Qualifications
- 5+ years of product, industry or solutions marketing experience , knowledge of Splunk technologies is a plus.
- Experience in Technical Marketing, Product Marketing, Customer Success Marketing, or Services Marketing functions is a plus. Bonus for past experience of working with sales teams.
- Amazing written and oral communications skills including ability to craft differentiated positioning and messaging, develop customer facing content, build effective sales enablement content, and deliver compelling presentations.
- Demonstrated experience building end-to-end campaigns. Experience accelerating customer maturity with adoption, expansion and retention programs is a plus.
- Consistent cross-functional collaborator, and business partner, directly contributing to teams to achieve overall objectives. A team player who can work cross-functionally and is able to influence without direct authority
- Self-starter who truly enjoys working in fast-paced, high-growth, and career-defining environments, someone who brings a versatile skill set and has a bias for action.
- Bachelor of Science or BA degree in Engineering, Computer Science or related discipline; MBA preferred.
Splunk is an Equal Opportunity Employer
Splunk is an Equal Opportunity Employer: At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.
Note:
Costa Rica
Base Pay Range: CRC 20,000,000.00 - 27,500,000.00 per year
Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.
Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our comprehensive benefits and wellbeing offering at https://splunkbenefits.com.
Thank you for your interest in Splunk!