Principal Product Marketing Manager, Cybersecurity

MarketingRemote, Colorado

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Description

Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place to work. If you become a Splunker, we want your whole, authentic self, what we call your "million data points". So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you.

Role Summary

In this role, you will be part of a team of security product marketing professionals responsible for the positioning, messaging, and integrated go-to-market (GTM) activities of Splunk’s security solutions. You will contribute to thought leadership, launching new product offerings and opening new market opportunities for Splunk and our partners. You will collaborate with product, sales, and marketing leaders worldwide to produce the collateral necessary for the Splunk field organization and partners to drive opportunities. You will help deliver stellar outcomes for key industry events and define meaningful ways to engage security personas and market use cases effectively. You should have a bias for action, a willingness to learn, and a burning desire to win in the market. Domain experience in the Security industry is preferred. Experience in product and solution marketing with a big-picture approach is critical.

What you'll get to do

  • Develop messaging and positioning for Splunk security products.
  • Contribute to overall market strategy and lead cross-functional tactical marketing efforts to build awareness for Splunk security products.
  • Drive marketing efforts for generating leads, and increasing sales effectiveness in the security market.
  • Partner with product management, sales, marketing, competitive intelligence and others on messaging and target marketing.
  • Create compelling content for each state of the buyers’ journey for consumption online, in campaigns and events.
  • Partner closely with the marketing team to provide content for website, collateral, PR, industry analyst briefings, customer stories, campaigns, and events.
  • Represent Splunk security at various speaking engagements, conferences, media relations, industry analyst briefings, and customer briefings.

Must-have Qualifications

  • Bachelors required; MBA preferred
  • 8+ years of product marketing experience in the cybersecurity industry.
  • Strong domain expertise of SIEM, SOAR, Compliance, Endpoint Security, and related cybersecurity markets—including primary vendors and industry trends.
  • Expert ability to translate complex technical capabilities into simple value-based messaging that can be easily consumed across security leader and practitioner personas.
  • Expert storytelling skills and experience creating product narratives and pitches.
  • Excellent written and oral communication skills, including the ability to craft differentiated positioning and messaging, build effective sales content, and deliver compelling presentations.
  • Experience building end-to-end plans and managing execution across cross-functional teams
  • Self-starter who truly enjoys working in a fast-paced, high-growth, sometimes ambiguous, and career-defining environment.
  • Requires some domestic and international travel.
  • Strong leadership, interpersonal, and collaboration skills
Splunk is an Equal Opportunity Employer
At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.

Note:

Base Pay Range

SF Bay Area, Seattle Metro, and New York City Metro Area

Base Pay Range: $160,000.00 - 220,000.00 per year

California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts

Base Pay Range: $144,000.00 - 198,000.00 per year

All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.

Base Pay Range: $129,600.00 - 178,200.00 per year

Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.

Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our comprehensive benefits and wellbeing offering at https://splunkbenefits.com.

Thank you for your interest in Splunk!

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