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Connections Manager, Performance Content

Kalamazoo, MI Detroit, MI Kansas City, MO Rogers, AR
Req ID: 5790


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

The VMLY&R Discoverability Team drives the visibility and performance of digital content to connect brands with purpose and results. Connections Managers in the Performance Content group are passionate and well-versed in planning, writing and managing digital content, especially for ecommerce solutions. Collaborating with organic search teammates, they strike an effective balance between writing for both humans and search engines.


  • Writing, editing and optimizing content, such as Amazon product detail pages, ecommerce landing pages, articles, blog posts and webpages
  • Conducting research and effectively forms strategic content recommendations based on organic search, audience and business insights
  • Documenting client history, processes, case studies and major initiatives
  • Developing and delivering effective and persuasive presentations
  • Expanding our global clients’ knowledge, consulting on the strategy, implementation and use of content, as well as the importance of search optimization
  • Keeping VMLY&R at the forefront of the industry, proactively exploring and sharing the latest content innovations, best practices, trends and tools

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills

  • Professional, proactive and effective communication skills
  • Outstanding writing and presentation skills
  • Attention to detail and eye for accuracy
  • Ability to collaborate with other disciplines and teams
  • Ability to manage and prioritize multiple clients and projects
  • Ability to accept feedback with a willingness to learn and grow
  • Strategic problem-solving skills and a love for content challenges
  • Strong understanding of ecommerce content best practices is preferred
  • Knowledge of the Associated Press (AP) Stylebook is a plus

Required Experience

  • At least 2 to 3 years of relevant experience in an agency setting
  • Bachelor’s degree in Marketing, Advertising, Journalism or relevant communications field
  • Experience in professional digital copywriting, content strategy or content optimization is preferred
  • Experience teaching, mentoring, reviewing and delegating work is a plus
  • Please be prepared to share a few relevant writing samples

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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