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Director, Social Strategy

Media Services
New York, NY
Req ID: 10277


Position at VMLY&R

Who we are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.  
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.  
We're seeking a Director, Social to join VML's large and growing social marketing team. 
Here’s Where You Come In
You're a skilled leader who knows how to set the direction for social strategies, campaigns and activations for brands, while also setting the tone for a team. You'll act as a trusted advisor to clients on their social approach, and be a key contributor to the growth of the social capability at VML. 
  • Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas across multiple brands or lines of business 
  • Partner with creative, strategy, data and media teams to define and achieve a brand's social marketing goals 
  • Oversee social media campaigns, including user-generated content (UGC), influencer programs and real-time activations 
  • Represent VML's expertise and core values to clients, vendors and partners 
  • Hire, supervise, and guide the development of a team, matching skill sets and interests effectively with business needs 
  • Contribute to the ongoing evolution and improvement of our social offering and its products, services and reputation  
Skills and Experience 
  • 10+ years of social marketing experience 
  • Experience hiring, developing and retaining a strong and diverse team 
  • Advanced understanding of social platforms, audiences and behaviors, and a nuanced perspective about social marketing 
  • Ability to apply knowledge of social media to effectively solve a wide variety of client challenges 
  • Expert communication and presentation skills in a wide variety of formats and settings 
  • Ability to build strong relationships across organizations, departments, teams and individuals 
  • Experience playing an active role in agency business development 
  • Experience in the automotive category is a plus 
  • Experience working on luxury brands is a plus 
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.  
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.  
VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.   
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