Director, Social Strategy
Description
- Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas across multiple brands or lines of businessÂ
- Partner with creative, strategy, data and media teams to define and achieve a brand's social marketing goalsÂ
- Oversee social media campaigns, including user-generated content (UGC), influencer programs and real-time activationsÂ
- Represent VML's expertise and core values to clients, vendors and partnersÂ
- Hire, supervise, and guide the development of a team, matching skill sets and interests effectively with business needsÂ
- Contribute to the ongoing evolution and improvement of our social offering and its products, services and reputation Â
- 10+ years of social marketing experienceÂ
- Experience hiring, developing and retaining a strong and diverse teamÂ
- Advanced understanding of social platforms, audiences and behaviors, and a nuanced perspective about social marketingÂ
- Ability to apply knowledge of social media to effectively solve a wide variety of client challengesÂ
- Expert communication and presentation skills in a wide variety of formats and settingsÂ
- Ability to build strong relationships across organizations, departments, teams and individualsÂ
- Experience playing an active role in agency business developmentÂ
- Experience in the automotive category is a plusÂ
- Experience working on luxury brands is a plusÂ
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