Associate Director, Strategy (B2B)
Description
Who we are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.  Â
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.  Â
Where you shine
The Associate Director, Strategy is responsible for providing an expertise in Strategy fundamentals to internal teams and smaller clients. They’re capable of independently providing a foundation for telling more compelling, human-centered stories.  Â
What your success will look like
- Develop communication plans and consumer touch-point strategies
- Cultivate a deep understanding of the intersection of consumer motivations and client business needs
- Work with consumer insights teams from client-side and VML’s primary and secondary researchers to translate findings into insights that fuel great creative
- Monitor and interpret cultural and social trends relevant to the client’s business
- Craft creative briefs and lead inspired briefings; remain an active contributor throughout the creative development process
- Be a thinker and a doer, an innovator and visionary with a creative imagination
- Partner with Account Management and Creative to grow the business
Who you are and what you bring
- Proven ability to rapidly synthesize large quantities of information, identify critical observations and insights, and summarize driving implications and opportunities
- Ability to effectively lead, influence and negotiate across different disciplines, internal and external, to achieve desired outcomes
- An innovator and visionary with a creative imagination and a way of working that inspires creativity
- Direct client experience and presentation skills to intimate and large groups of stakeholders
- Minimum of a bachelor’s degree and a multidisciplinary background, including developing marketing strategy, consumer insight, media strategy and/or account planning
- 7-10 years of overall marketing experience with at least 3 years of strategic leadership experience with clients
- Agriculture or B2B branding experience requiredÂ
- Deep knowledge and experience with integrated marketing communications, specifically digital
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.  Â
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.  Â
VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.   Â
When you click the "Submit Application" button below, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.  Â
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When you click the "Submit Application" button below, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
OUR COMMITMENT TO EQUAL EMPLOYMENT OPPORTUNITY
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
To learn more about our Equal Opportunity [or EEO] hiring practices click here.
We will be happy to provide reasonable accommodation to individuals with disabilities who need an accommodation to use or access the VML career site or otherwise fully participate in the application process. Should you require an accommodation to assist in the completion of your application or other aspect of our recruitment process due to a disability, please call our Corporate HR department at +1 212 210 7000 or email [email protected] to request an accommodation. Please note that this contact is only for candidates with disabilities who are requesting accommodation. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.
VML is aware of scams involving false offers of employment with our company. The false interviews and job offers use fake websites, email addresses, group chat and text messages. We never interview prospective candidates via instant message or group chat, nor do we require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. For more information or if you have been targeted please reach out here.