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Business Systems Analyst

Kansas City, MO
Req ID: 10316


Position at VMLY&R

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

VMLY&R is looking for experienced Business Systems Analyst who can quickly understand our clients’ needs and objectives and has the ability to efficiently translate them into clear and concise user stories and acceptance criteria to be consumed by our teams. The manager will help client stakeholders, product owners, and agile teams communicate effectively throughout each stage of a project. VMLY&R needs individuals who are proactive problem solvers that can manage team dynamics, manage project financial performance, clearly communicate status, and drive progression towards dates.


Business Analysis

  • Work with client product owners and stakeholders to efficiently, clearly and concisely document
    • Client business practices and operations
    • Problem statement
    • Business key performance indicators (KPI) and Definition of Success
    • Business, functional, and non-functional requirements (user stories)
      • Non-functional requirements include, but not limited to:
        • Security, scalability, performance, SEO, and accessibility
      • Coordinate story mapping or other requirements gathering sessions
      • Organize and lead product demonstrations regularly

Requirements Analysis

  • Work with agile teams to groom and refine user stories and acceptance criteria to meet the agile team’s definition of ready.
  • Annotate wireframes and/or creative to provide all needed detail for execution
  • Decompose or combine stories to support effective execution
  • Ability to communicate technical domain specific information to non-technical peers

Project Management

  • Establishes preliminary dates required for completion of activities and evaluates impact of change to the overall timeline.
  • Monitors progress and identifies risks, issues and gaps that could impact timelines, and goals of services.
  • Provides accurate and frequent status to internal teams on a regular basis.
  • Proactively supports resourcing based on project needs.
  • Drafts and manages external status reporting to clients as needed.

Team Leadership

  • Facilitate understanding of clients’ environment to properly set up project teams, identify needed documentation, and setup status reporting
  • Collaborate with agile team and leadership to produce estimates and timelines for various possible solutions
  • Proactively work with agile teams to eliminate blockers and impediments
  • Facilitate team stand ups and sprint planning sessions
  • Proactively identifies dependencies and issues between teams and facilitates resolution
  • Tracks delivery timing and key project metrics
  • Communicates project progress, changes, and risks internally and externally
  • Quickly learn the basics of a given industry as needed to support client work
  • Adhere to and evangelize VMLY&R standard processes, tools and guidelines


  • Perform desk checks and ad hoc testing before, during, and after quality assurance and user acceptance testing occurs
  • Perform regular post-production deployment checks

Required Skills & Experience

  • College degree or Project Management and/or Business Systems Analyst experience
  • Bachelor’s degree in business administration, computer science, computer information systems, marketing, or equivalent experience, preferred
  • Understanding of agile software development methodologies, specifically Scrum
  • Understanding of business requirements, user stories, and acceptance criteria
  • Certified Scrum Master or Certified Scrum Product Owner, preferred
  • Ability to break down and simplify complex problems and systems into smaller and more consumable components
  • Strong interpersonal skills and able to resolve conflict with productive outcomes
  • Ability to be an effective and valuable part of a team
  • Proactive, adaptable, and flexible
  • Life-long learner, demonstrated commitment to continuous improvement
  • Strong attention to detail
  • Demonstrable ability to operate under tight deadline with complex business/technical solutions
  • Ability to work across multiple projects
  • Ability to manage workload with minimal supervision
  • Excellent written and verbal communication skills
  • Experience with at least one application lifecycle management solution
  • Working knowledge of JIRA and Confluence, preferred

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.VML is a M/F Disabled and Vet EEO/AA Employer.

VML is a WPP agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X

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