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Senior Analyst, Media Insights

Data & Analytics
Detroit, MI
Req ID: 10393

Description

Position at VMLY&R

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Required Skills & Experience

  • 2-4 years of online media and measurement experience
  • Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation
  • Expert knowledge of Excel
  • Proven experience leading Media Attribution and Media Mix Modeling
  • Understanding of online advertising planning, buying and performance metrics
  • Experience leading qualitative & quantitative research from proposal to presentation
  • Experience with media reporting platform(s) (Doubleclick, Adwords, Social Reporting Platforms, etc.)
  • Experience with web analytics platform(s) (Adobe, Google Analytics, etc.)
  • Experience effectively managing projects that support multiple clients and stakeholders
  • Experience in analysis, research, and presentation creation

We offer a competitive benefits package, click here for more details.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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