Digital Marketing Specialist
Description
Who we are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
As CRM Strategist, you will manage client CRM strategy and facilitate testing and strategy growth for clients. You will have strategic input on program development, consumer journeys and execution of multi-channel campaigns.
Responsibilities
- Helps manage CRM and Email content and customer journey touch points
- Champion strategic and data-lead thinking among the agency teams so that we build knowledge around data and customer lead marketing
- Manage communication calendars and test plans
- Develop and action customer segments, from persona development to messaging, cadence, and offers
- Work to evaluate performance, provide audience insight, impact of strategies and recommend a path forward
- Work closely with partner vendors to execute campaigns seamlessly
- Craft success stories to be shared with client stakeholders
- Work closely and collaboratively with content strategy team, account, XD, and creative teams at the agency to deliver smart, differentiated, and strategically grounded ideas to the client
- Responsible for project level CRM strategy execution, delivery of CRM strategy to clients and managing project schedules
- Work with Delivery to ensure projects stay on task
- Ability to work as part of a team and independently while contributing to the success of the team
The base salary for this position at the time of this posting may range from $45,000 to $70,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.VML is a M/F Disabled and Vet EEO/AA Employer.
VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.Â
When you click the "Submit Application" button below, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
When you click the "Submit Application" button below, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
OUR COMMITMENT TO EQUAL EMPLOYMENT OPPORTUNITY
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
To learn more about our Equal Opportunity [or EEO] hiring practices click here.
We will be happy to provide reasonable accommodation to individuals with disabilities who need an accommodation to use or access the VML career site or otherwise fully participate in the application process. Should you require an accommodation to assist in the completion of your application or other aspect of our recruitment process due to a disability, please call our Corporate HR department at +1 212 210 7000 or email [email protected] to request an accommodation. Please note that this contact is only for candidates with disabilities who are requesting accommodation. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.
VML is aware of scams involving false offers of employment with our company. The false interviews and job offers use fake websites, email addresses, group chat and text messages. We never interview prospective candidates via instant message or group chat, nor do we require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. For more information or if you have been targeted please reach out here.