Social Media / Connections Manager
Description
- Monitors/analyzes trends and platforms (general and client-owned) to provide insights on audience and trends that will help inform actions driving further initiatives/contentÂ
- Guided by business objectives and overall communications strategies, acts as the strategic lead across digital/social marketing efforts including publishing content, channel strategy, calendar management, measurement and engagementÂ
- Strategically maps out the best way to craft and distribute content across various platforms and channels (digital/social)Â
- Supports analytics in the development of measurement plans and social listening insights
- Fosters social media partner relationships to garner best practices and learningsÂ
- 3+ years of experience as a Digital/Social Media Strategist or similar role
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices
- Practical knowledge of SEO and web traffic metrics
- Good understanding of social media KPIs
- Outstanding multitasking skills
- Critical thinker and problem-solving skills
- Team player
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