CRM Specialist
Description
About us:
Pragmatic Play is a leading game developer providing player-favourites to the most successful global brands in the iGaming industry.
Powering up new possibilities of play through one single API, Pragmatic Play offers a multi-product portfolio of award-winning slots, live casino, bingo, virtual sports, sportsbook and more, available in all major regulated markets, languages and currencies.
Driven by a persistence to craft immersive experiences and responsible thrills, Pragmatic Play's global team consistently deliver best-in-class services with a dedication to create games that players love time and time again.
Responsibilities:
- Develop & implement customer relationship management campaigns to increase customer loyalty;
- Analyze customer behavior and measure their impact on business outcomes to update strategies;
- Maintain smooth communication with customers and optimize current communication, including advice on writing techniques, CTA phrases and design;
- Divide customers into different classes based on common characteristics like demographics or behaviors and personalize the approach effectively;
- Run effective promotional activities to optimize growth and customer retention;
- Use existing customer data to gain potential customers;
- Identify new and more cost-efficient communication channels with customers;
- Identify the most efficient customer interaction approaches & prioritize them accordingly;
- Keep customers updated about the latest collections & special offers in order to increase sales;
- Adopt new trends & strategies to expand the customer base.
Requirements:
- +3 years in CRM;
- Experience with back office, Mailchimp and other tech platforms;
- Proven experience working with management of database;
- Understand and have experience using WordPress and website applications;
- Excellent written and verbal communication skills in English.