Product Content Expert

Marketing Bucharest, Romania


About us:

ARRISE powers Pragmatic Play, a leading supplier of player-favourite content to the iGaming industry.

We are a software development and services company delivering end-to-end digital solutions. Headquartered in Gibraltar with offices around the world, including Malta, Romania, India, Canada and Bulgaria, we are a global team of over 4,000 talented individuals with decades of experience across multiple industries and professions. Together, we form a cross-functional powerhouse that is driven to deliver.

This role is with the ARRISE group powering Pragmatic Play.


  • Responsible for the delivery of high-quality product marketing materials using various methodologies, ensuring that the most effective form of delivery is utilised, relative to the product type and verticals;
  • Research, design, and prototype new, clear, and easy-to-use marketing material based on product requirements;
  • Be the key communication point between the Design team, Live Casino & Slots Product Marketing Managers to plan, design and deliver impactful creative;
  • Work closely with the Design team to produce Big Win videos to be distributed across various marketing channels;
  • Support AAA product launches by working with the Content Manager and Art Director to create impactful content;
  • Develop and propose product activations for key events during the year;
  • Support local marketing teams with product marketing requirements;
  • Create a new internal new joiner hub which will include key product information and how to play guides;
  • Take ownership of internal product demonstrations and propose new and innovative formats to educate stakeholders;
  • Asset Management – Ensure all assets are relevant, correct and accessible within the client zone adhering to the structure;
  • Ensure cohesion and consistency between product and marketing – design, language and messaging.
  • 3-5years' experience in the iGaming industry – mandatory; 
  • Fundamental iGaming knowledge particularly Slots and Live Casino;
  • Experience briefing, creating storyboards and copywriting;
  • Strong writing skills with a fluent and logical style;
  • Significant track record working in the asset management industry;
  • Multi-media experience working with the full spectrum of marketing channels;
  • Good working knowledge of Microsoft Office/ Adobe Creative Suit/ Jira/Monday;
  • Highly motivated to deliver effective product materials;
  • Intellectually curious and genuinely interested in the content marketing;
  • Good at synthesizing ideas and boiling down complex concepts into accessible language;
  • Able to take ownership of projects and run with them to completion;
  • Able to manage multiple stakeholders and tight timelines;
  • Able to work collaboratively with key teams within marketing.