Head of SEO

Marketing Newcastle upon Tyne, Tyne and Wear


Position at LeoVegas UK

LeoVegas is where the lions play...and work! A fun, agile and fast paced environment connecting 1000+ employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We're culture focused, so if you're an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award! 

Let's create the world's greatest iGaming experience!
LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”.   
LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

Due to our continued growth, we're now looking for a Head of SEO to join our high performing team.  
We are seeking a dynamic and strategic Head of SEO to lead our global efforts in driving and optimising SEO initiatives. As a key player in our marketing team, you will be responsible for achieving acquisition and growth targets, focusing on NDC (New Depositing Customers), RDC (Returning Depositing Customers), Actives, and NGR (Net Gaming Revenue) from the SEO channel.  
As our Head of SEO you will;   
Global SEO Strategy:  
  • Develop and execute a comprehensive global SEO strategy to achieve business goals.
  • Manage and optimize the SEO budget on a global scale.
  • Lead, evolve, and develop an international SEO team located across different regions.
  • Ensure efficient staffing and foster a culture of continuous learning and competence development.
  • Use your emotional intelligence to navigate interpersonal relationships, empathise with your team members and key stakeholders and adeptly resolve any conflicts which may arise.
Execution and Analysis:  
  • Oversee all aspects of SEO activities, both on and off-site, aligning with key performance indicators (KPIs) such as NDC intake, generic impressions, CTR improvement, and organic deposits and NGR enhancement.
  • Regularly analyse results and take data-driven actions to enhance performance.
Stakeholder Communication:  
  • Sell your vision to senior stakeholders and influence those whose support you will need to execute
  • Communicate results and strategic actions effectively to stakeholders, including Country and Marketing Managers, relevant Heads, and the Management group.
  • Work closely with the Marketing department, Compliance, Data & Analytics team, and other cross-functional departments within the organization.
Continuous Learning:  
  • Proactively stay informed about the latest SEO best practices, trends, and strategies, applying relevant knowledge to enhance business outcomes.
Forecasting and Strategy Development:  
  • Develop forecasts and strategies to optimize our competitive position and improve overall SEO performance.
Senior-Level Support:  
  • Provide senior-level support regarding competitive presence and SEO strategies.
Staff Development:  
  • Monitor, support, and train junior staff to maintain high standards within the company.
Collaborative Projects:  
  • Contribute as part of the senior discipline team, participating in the development and execution of key projects across the organization.
  • Collaborate with team members, optimizing their performance by sharing performance reporting and resources.
Technical Infrastructure and Third-Party Management:  
  • Ensure the technical infrastructure is optimized for tracking and reporting.
  • Manage relationships with third-party agencies, ensuring partner capability and performance.


Your areas of knowledge and experience include;   

  • A bachelors degree in a relevant field such as Marketing, Business, Communications, Information Technology or Computer Science.
  • Masters or MBA would be highly advantageous.
  • Certifications from reputable Search organisations or platforms i.e.
  • Google Analytics Individual Qualification (GAIQ) 
  • Google Ads Certifications
  • SEO- related certifications from organisations like SEMrush, Moz or HubSpot.  
Our Culture

As our company working language is English so we'd like to see your CV in English please

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, martial or civil partnership status, political beliefs and sexual  orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. 

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so. 

Hybrid Working

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office two days per week, and three days at home. 

  • A culture and working environment that will allow you reach your full potential; 
  • Hybrid working policy plus the opportunity to ‘Work From any eligible country” for 4 weeks in each year; 
  • 28 days holiday a year, plus (8) public and bank holidays in England;
  • Matched pension contributions up to 6% employee, 6% employer;
  • BUPA private healthcare insurance with pre-existing medical conditions included and a cash-back plan towards the cost of routine dental and other treatments; 
  • An unrivalled Family Leave Policy; 
  • An unrivalled office environment with free parking and an abundance of drinks and snacks including breakfast each Monday and lunch each Friday (we’re feeders, sorry diets!);
  • Regular team and office socials during the day and after work; 
  • Employee referral programme - earn between £750 - £1500 when you refer a friend to come and work for us!
There’s more! Upon successful completion of your probation:   
  • Cycle to work scheme
  • £250 a year Health and Wellbeing allowance