CRM Manager Sports - Sweden
Description
ABOUT THE ROLE
Join LeoVegas Group as a CRM Manager Sports - Sweden, where you'll lead the development and execution of multi-channel CRM strategies and activities aimed at enhancing player loyalty and lifetime value while achieving business objectives. Using a data-driven approach, you'll develop and implement CRM strategies to drive engagement, retention, and profitability. Collaboration will be key as you work closely with your team and cross-functional teams to identify common goals, opportunities for efficiency, and innovative ideas.
YOU WILL BE RESPONSIBLE FOR:
- Through a data led approach develop and execute multi-channel CRM strategies and activities to enhance player loyalty and lifetime value, and deliver on business objectives.
- Budget and planning: Ensure campaigns are planned with expected volumes, response rates, costs, ROI and success criteria so they can be assessed and measured accurately.
- Continuously monitor and optimise campaigns and customer journeys to improve user experience, drive customer retention and value and ensure maximum profitability. Initiatives should have experimentation built in which means having a testable
hypothesis, versions to test and a learnable outcome. - Leverage advanced data analytics and segmentation techniques to gain deeper insights into player behaviours and preferences, enabling the creation of personalised and relevant communication and campaigns that further drives engagement, value and
optimises the player experience across all touch points. - As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications, ensuring compliance with regulatory requirements and a flawless
customer experience. - Work closely with your squad and the wider team, as well as collaborate with cross-functional teams, to identify common goals, opportunities for efficiency, and share or borrow innovative ideas.
- Clear, accurate, and timely briefing to ensure we get engaging creative execution, relevant targeting, informative tests and faultless builds.
- Stay up-to-date with industry trends, regulations, competitors, and best practices to ensure the CRM strategy remains competitive.
OUR SUCCESSFUL CANDIDATE WILL HAVE: