CRM Manager Sports - Sweden

Retention Stockholm, Sweden


Position at LeoVegas Group

Join LeoVegas Group as a CRM Manager Sports - Sweden, where you'll lead the development and execution of multi-channel CRM strategies and activities aimed at enhancing player loyalty and lifetime value while achieving business objectives. Using a data-driven approach, you'll develop and implement CRM strategies to drive engagement, retention, and profitability. Collaboration will be key as you work closely with your team and cross-functional teams to identify common goals, opportunities for efficiency, and innovative ideas.
  • Through a data led approach develop and execute multi-channel CRM strategies and activities to enhance player loyalty and lifetime value, and deliver on business objectives.
  •  Budget and planning: Ensure campaigns are planned with expected volumes, response rates, costs, ROI and success criteria so they can be assessed and measured accurately.
  •  Continuously monitor and optimise campaigns and customer journeys to improve user experience, drive customer retention and value and ensure maximum profitability. Initiatives should have experimentation built in which means having a testable
    hypothesis, versions to test and a learnable outcome.
  • Leverage advanced data analytics and segmentation techniques to gain deeper insights into player behaviours and preferences, enabling the creation of personalised and relevant communication and campaigns that further drives engagement, value and
    optimises the player experience across all touch points.
  •  As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications, ensuring compliance with regulatory requirements and a flawless
    customer experience.
  • Work closely with your squad and the wider team, as well as collaborate with cross-functional teams, to identify common goals, opportunities for efficiency, and share or borrow innovative ideas.
  • Clear, accurate, and timely briefing to ensure we get engaging creative execution, relevant targeting, informative tests and faultless builds.
  • Stay up-to-date with industry trends, regulations, competitors, and best practices to ensure the CRM strategy remains competitive
  • You have 1-2 years of CRM experience and knowledge of the Swedish market.
  • You are a Swedish speaker. Understanding of any other language is a plus.
  • You have a strong Sports knowledge. 
  • You are a positive, creative and data-driven person who loves to push the limits, try new things and are results-driven.
  • You are a team player, willing to share your knowledge and learn from your colleagues while enjoying a dynamic and creative environment – whilst also capable of working independently.
  • You have excellent planning and time organisation skills and of course - superb attention to detail.
  • Last but not least, you will have a genuine interest in our product.


  • Hybrid work policy
  • 4 weeks of Workation (T&C apply)
  • 30 annual vacation days
  • Occupational Pension
  • 5,000 SEK wellness contribution annually
  • Parental Leave Top-Up
  • Possibility to enrol in a private health care insurance for both you and your partner
  • 1,500 SEK equipment allowance
  • Benify - benefits portal with many offers and discounts
  • We offer a relocation package with accommodation and flights. 
JOIN US:       

In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don’t wait around for things to happen, we pounce and make it happen!        

If you think you would be a good fit for the Leo pride - give us a roar! 

**As our company working language is English we’d like to see your CV in English please**