CRM Manager

Retention Newcastle upon Tyne, Tyne and Wear


Position at LeoVegas UK

ABOUT THE ROLE          

Join LeoVegas Group as a CRM Manager, where you'll lead the development and execution of multi-channel CRM strategies and activities aimed at enhancing player loyalty and lifetime value while achieving business objectives. Using a data-driven approach, you'll develop and implement CRM strategies to drive engagement, retention, and profitability.   

Collaboration will be key as you work closely with your team and cross-functional teams to identify common goals, opportunities for efficiency, and innovative ideas.   


  • Through a data led approach develop and execute multi-channel CRM strategies and activities to enhance player loyalty and lifetime value, and deliver on business objectives. 
  • Budget and planning: Ensure campaigns are planned with expected volumes, response rates, costs, ROI and success criteria so they can be assessed and measured accurately. 
  • Continuously monitor and optimize campaigns and customer journeys to improve user experience, drive customer retention and value and ensure maximum profitability. Initiatives should have experimentation built in which means having a testable hypothesis, versions to test and a learnable outcome.  
  • Leverage advanced data analytics and segmentation techniques to gain deeper insights into player behaviors and preferences, enabling the creation of personalized and relevant communication and campaigns that further drives engagement, value and optimizes the player experience across all touchpoints. 
  • As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications, ensuring compliance with regulatory requirements and a flawless customer experience.  
  • Work closely with your squad and the wider team, as well as collaborate with cross-functional teams, to identify common goals, opportunities for efficiency, and share or borrow innovative ideas.  
  • Clear, accurate, and timely briefing to ensure we get engaging creative execution, relevant targeting, informative tests and faultless builds.  
  • Stay up-to-date with industry trends, regulations, competitors, and best practices to ensure the CRM strategy remains competitive. 


  • You have 1-2 years of CRM experience and a knowledge of the MGA market would be desirable. 
  • You are a positive, creative and data-driven person who loves to push the limits, try new things and are results-driven. 
  • You are a team player, willing to share your knowledge and learn from your colleagues while enjoying a dynamic and creative environment – whilst also capable of working independently. 
  • You have excellent planning and time organization skills and of course - superb attention to detail. 
  • Last but not least, you will have a genuine interest in our product. 

WHO ARE WE?            

At the core of LeoVegas Group, is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1400 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 11 offices world-wide.            

    • Hybrid work policy
    • 4 weeks of Workation (T&C apply)
    • 28 days paid leave + public/bank holidays in England
    • Matched pension contributions up to 6%
    • BUPA healthcare which covers pre-existing conditions plus a cash-back plan to support with dental, optical & other treatments
    • 250 GBP  wellness contribution annually  (T&C apply)
    • Free onsite parking and complimentary snacks and drinks. We also serve breakfast on Mondays and lunch on Fridays. 
    • Team and office social events throughout the year, which also include a quarterly team budget
    • Enhanced parental leave
    JOIN US:      

    In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don’t wait around for things to happen, we pounce and make it happen!       

    If you think you would be a good fit for the Leo pride - give us a roar! 

    **As our company working language is English we’d like to see your CV in English please**