CRM Manager

Retention Sliema, Malta


Position at LeoVegas Group

LeoVegas is where the lions play...and work! A fun, agile and fast paced environment connecting 1000+ employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We're culture focused, so if you're an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award! 

Let's create the world's greatest iGaming experience!

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”. 

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

 Due to our continued growth, we're now looking for a CRM Manager for Regulated Markets to join our high performing team.

As our CRM Manager you will...

  • Through a data led approach develop and execute multi-channel CRM strategies and activities to enhance player loyalty and lifetime value, and deliver on business objectives.
  • Budget and planning: Ensure campaigns are planned with expected volumes, response rates, costs, ROI and success criteria so they can be assessed and measured accurately.
  • Continuously monitor and optimise campaigns and customer journeys to improve user experience, drive customer retention and value and ensure maximum profitability. Initiatives should have experimentation built in which means having a testable hypothesis, versions to test and a learnable outcome. 
  • Leverage advanced data analytics and segmentation techniques to gain deeper insights into player behaviours and preferences, enabling the creation of personalised and relevant communication and campaigns that further drives engagement, value and optimises the player experience across all touch-points.
  • As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications, ensuring compliance with regulatory requirements and a flawless customer experience. 
  • Work closely with your squad and the wider team, as well as collaborate with cross-functional teams, to identify common goals, opportunities for efficiency, and share or borrow innovative ideas. 
  • Clear, accurate, and timely briefing to ensure we get engaging creative execution, relevant targeting, informative tests and faultless builds.
  • Stay up-to-date with industry trends, regulations, competitors, and best practices to ensure the CRM strategy remains competitive.

Your areas of knowledge and experience:

  • You have 1-2 years of CRM experience and knowledge of the UK market
  • You have HTML skills and knowledge, as well as online marketing.
  • You are a positive, creative and data driven person who loves to push the limits, try new things and are results driven.
  • You are a team player, willing to share your knowledge and learn from your colleagues, while enjoying a dynamic and creative environment – whilst also capable of working independently. 
  • You have excellent planning and time organization skills and of course - superb attention to details.
  • Last but not least, you will have a genuine interest in our product.

Our Culture

**As our company working language is English so we'd like to see your CV in English please**

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, martial or civil partnership status, political beliefs and sexual  orientation. 

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this. 

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so. 

Hybrid Working

At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office two days per week, and three days at home. 

Compensation & Benefits

  • Competitive salary based on your experience
  • Well-being allowance to support your active lifestyle.
  • Work from anywhere in the world for up to 4 weeks per year
  • Private health insurance to keep our Team Leo healthy and happy.
  • Personal development plan to help you reach your goals and ambitions.
  • Employee assistance program to help and guide you in challenging moments.
  • Roaring discounts all over Malta island for you to explore.
  • Team activities and events to have some well deserved break and a bit of fun!
  • If you are not based in Malta we will also provide you with a relocation package, which includes 3-week accommodation and flight!