CRM Team Leader - Sports

Retention Newcastle upon Tyne, Tyne and Wear


Position at LeoVegas UK

LeoVegas is where the lions play…and work! A fun, agile and fast paced environment connecting 1000+ LeoVegas employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We’re culture focused, so if you’re an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award!    
Let’s create the world's greatest iGaming experience!    
LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”.     
LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.    
Due to our continued growth, we’re now looking for a CRM Team Leader - Sports  to join our high performing team    

As our CRM Team Leader - Sports you will…..    

  • Exhibit strong leadership qualities, mentoring and guiding a high-performing CRM team to exceed objectives in a dynamic, fast-paced environment. Focus on fostering a culture of excellence, innovation, and accountability.  
  • Possess a good understanding of data systems and analytical tools to translate complex data into actionable CRM insights and strategies. Utilize data visualization and reporting techniques to communicate performance metrics and insights to stakeholders at all levels.  
  • Utilize your deep sports knowledge and work in close collaboration with the cross-sell team to ensure a seamless and optimum implementation of global CRM initiatives, to continuously grow the organization’s cross brand and vertical performance.  
  • Enable effective budget management and allocation, forecasting campaign metrics like engagement, cost, ROI, and other key performance indicators for precise evaluation and optimization of campaigns.  
  • Employ a rigorous approach to campaign and customer journey analysis, focusing on continuous improvement through A/B testing and data-driven decision-making. Aim to maximize customer satisfaction and profitability.  
  • Foster a collaborative environment within the team and across departments, promoting shared objectives and innovation. Continuously update the team's knowledge of industry trends, regulatory changes, competitor strategies, and CRM best practices to maintain a competitive edge. 

Your areas of knowledge and experience:    

  • Demonstrate a passion for sports and a deep understanding of CRM methods and factors that motivate sports bettors.  
  • Previous experience of Kambi and its promotional capabilities is considered to be an advantage  

Our Culture :

At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride -  regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation.   
We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.  
By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.  
Hybrid working:   
At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office on Mondays, and encourage a further day of office working with your team.   
  • A culture and working environment that will allow you reach your full potential; 
  • Hybrid working policy plus the opportunity to ‘Work From any eligible country” for 4 weeks in each year; 
  • 28 days holiday a year, plus (8) public and bank holidays in England;
  • Matched pension contributions up to 6% employee, 6% employer;
  • BUPA private healthcare insurance with pre-existing medical conditions included and a cash-back plan towards the cost of routine dental and other treatments; 
  • An unrivalled Family Leave Policy; 
  • An unrivalled office environment with free parking and an abundance of drinks and snacks including breakfast each Monday and lunch each Friday (we’re feeders, sorry diets!);
  • Regular team and office socials during the day and after work;
  • Employee referral programme - earn between £750 - £1500 when you refer a friend to come and work for us!
There’s more! Upon successful completion of your probation:   
  • Cycle to work scheme
  • £250 a year Health and Wellbeing allowance