Senior Product Marketing Manager (commodity markets)

Marketing London, United Kingdom


 

Job Title:    Senior Product Marketing Manager (commodity markets)

Job type:     Permanent

Location:    London Head Office, Holborn

Reporting Relationship:       Head of Sector Marketing

 

Argus is a fast-growing global B2B media company providing essential information to the energy industry. Argus benchmarks are used globally throughout the energy sector for formula pricing in contracts, as a taxation reference, in investment planning and for a variety of other purposes.

 

Job Purpose

 

In this role, you will be responsible for translating business objectives into marketing strategies and go-to-market plans to ensure that customer satisfaction, brand perception, customer acquisition and retention goals are achieved.  You should be innovative and challenge our way of thinking, to inspire both marketing and sales to succeed. In addition, you will be responsible for being the subject matter expert and understanding the personas aligned to their market sector.

 

In this role, you will be self-motivated and radiate a can-do positive energy, capable in working through a matrixed organization to deliver marketing programs that build brand position and produce high quality sales leads. 

 

Key responsibilities

 

  • Develop strategic marketing plans for a sector including target audience, value proposition messaging, content development, audience segmentation and channel strategy.
  • Oversee implementation of the marketing strategy for a sector, including the creation of campaign briefs; delivering global marketing campaigns that build our brand and deliver high quality sales leads.
  • Manage communications and priorities of internal stakeholders to deliver marketing strategies, tactical plans and campaigns that accomplish business goals and generate high quality sales leads.
  • Analyse campaign data reports to improve sales lead conversion rates to revenue capture.
  • Collaborate and coordinate with other functional departments within marketing such as regional, creative and technology in order to project one shared marketing voice.
  • Develop and nurture a network of internal and external content contributors to generate a consistent stream of high-quality content marketing in a variety of formats.
  • Launch new products and product enhancements in line with sector priorities through multichannel marketing programs.
  • Leverage industry events and associations to highlight thought leadership that elevates Argus’ brand in the marketplace and position our offerings.
  • Become fluent in the vocabulary of the markets that Argus serves, gaining a deep understanding of market structure, trends and participants in order to effectively design go-to-market plans that resonate with the target audience.
  • Develop an understanding of the competitive landscape and engage with internal stakeholders to best position the value of Argus’ offering.
  • Demonstrate nimble work habits whereby you seize upon fast-breaking market trends or movements to produce timely and topical marketing campaigns.

 

 

Skills and Experience

 

  • Have strong sector/product marketing experience, with proven experience of B2B marketing, preferably in commodity markets, or information services; international marketing experience is an advantage.
  • Have a strong command of the English language and an appreciation for the written word; excellent English written and communication skills are a must.
  • Are naturally curious and are interested to learn about commodity markets and price reporting agencies, with a base-level knowledge of the markets that Argus serves.
  • Have a strong commercial background, understanding of demand generation principles and developing go-to-market strategies.
  • Experienced in working with marketing automation and CRM software, and know how to leverage these tools to accomplish marketing goals and deliver insights.
  • You are self-directed to continuously adapt to achieve strategic goals.
  • Have high attention to detail and produce quality work in a timely manner.
  • Are willing to work with people at all levels of the organization—from the senior management to the interns.
  • Thrive on building substantive internal and external relationships, working as part of a team and continuously learning.
  • Are excited to solve problems from start to finish; identify causes, recommend solution, and implement.
  • Believe in Passion, Integrity, Excellence and Results.

 

Success Metrics

 

  • Content quality - engagement
  • Messaging and content use and repurposing
  • Internal customer satisfaction
  • Sales utilization of sector marketing materials to support buyer conversations/interactions
  • Database growth/health 
  • Pipeline acceleration impact (e.g. sales/prospect adoption, engagement, conversion, velocity) 
  • Marketing contribution to pipeline

 

Organizational Interlocks 

 

  • Regional marketing
  • Digital/content marketing 
  • Business development/strategy
  • Sales enablement 
  • Sales operations 
  • Marketing automation 

 

Requirements

 

  • Experienced in B2B marketing experience, ideally in sector/product marketing, in commodity markets   
  • Able to navigate a complex environment involving stakeholders in various business functions and regions
  • Able to balance the desires of the stakeholders with the needs of the Argus business and marketing objectives  
  • Commercially driven and ambitious to prove the ROI of marketing campaigns
  • Complex project management experience
  • A bachelor’s degree in a related field (preferably in marketing)
  • Metric driven and can draw insight from complex marketing data to feed into marketing strategies
  • Pragmatic and good at building strong relationships across multiple teams, including with sales, business leaders and with content experts
  • Ability effectively communicate marketing strategy plans to leaders and stakeholders
  • Able to navigate a complex matrix environment involving stakeholders in various business functions
  • Strong written communication and analytical skills
  • Others: energetic/positive, good communicator, detail and result oriented, planning and management skills, readily adaptable to changing market and organizational requirements, customer focussed, and goal/results oriented

 

About Argus Media

 

Argus Media is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities, as well as participation in employee-led initiatives, including a women’s network.

 

Argus is an independent media organisation with almost 1100 staff. It is headquartered in London and has 26 offices in the world’s principal commodity trading and production centres. Argus produces price assessments and analysis of international energy and other commodity markets and offers bespoke consulting services and industry-leading conferences.

 

Companies in 140 countries around the world use Argus data to index physical trade and as benchmarks in financial derivative markets as well as for analysis and planning purposes.

Argus was founded in 1970 and is a privately held UK-registered company. It is owned by employee shareholders, global growth equity firm General Atlantic and Hg, the specialist software and technology services investor.

 

Benefits

 

Our rapidly growing, award winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognises and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.

 

  • Competitive salary and company bonus scheme
  • Group pension scheme
  • Group healthcare and life assurance scheme
  • 25 days holiday with annual increase up to 30 days
  • Subsidised gym membership
  • Season ticket travel loans
  • Cycle to work scheme
  • Extensive internal and external training

 

 

 

Apply

 

If this aligns with your next career move, we’d love to hear from you.

 

Apply via our website www.argusmedia.com/en/careers/open-positions