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BAV Analytical Brand Strategist

Strategy & Insights
New York, NY Chicago, IL Kansas City, MO
Req ID: 5232

Description

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

VMLY&R's BrandAsset® Valuator Group (BAV) is seeking a highly skilled Brand Analyst to join our rapidly growing brand consultancy. We have a fast-paced team environment where initiative is valued and creative thinking is encouraged.

The Brand Analyst will be assigned to client teams across a variety of consumer-driven categories, performing analytic research, becoming an expert on VMLY&R's proprietary database of consumer brand perception (BAV) and using qualitative insights to provide clients with recommendations on business strategies.

You must have a proven interest in marketing and brand insights and be comfortable working with and interpreting data.

Responsibilities

  • Analyzing the various facets of a brand, including brand personality, performance, positioning, targeting, loyalty, partnerships and elasticity, using proprietary research such as BAV, and that of key research vendors such as Simmons, TRU, Iconoculture, etc.
  • Perform advanced multivariate statistical work such as factor analysis; cluster analysis; perceptual mapping; linear and non-linear regression; longitudinal modeling using SPSS or other advanced statistical software
  • Interpret and apply analytics to strategic brand development, brand positioning and dynamics, brandscape evaluation, brand imagery diagnosis, consumer segmentation, etc.
  • Creatively integrating quantitative and qualitative findings and presenting strategic recommendations to internal teams and clients.
  • Closely collaborating with the Brand Planning department by providing analytic brand insights that drive brand and advertising strategy development for our clients as well as new business prospects.
  • Working with clients to determine relative brand strengths and weaknesses, and to develop strategies to improve their brand's equity among key customer targets.
  • Conducting secondary research on clients, their brand portfolio, their customers and their competitors in order to understand the internal and external environment of the brand.

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills & Experience

  • Strong interest in and knowledge of advertising/marketing, particularly branding
  • Bachelor’s degree required; master’s degree in social sciences research or other related fields preferred
  • Strength in analytic skills; prior statistics and/or market research experience
  • Very strong reasoning and problem-solving skills
  • Excellent writing, communication and presentation ability
  • Excellent research skills
  • Fluency in Excel, PowerPoint and Word
  • Proficiency in SPSS/statistical packages
  • Experience with Simmons and other brand/consumer research tools an asset

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.

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