JBS USA Careers

Description

Regional Marketing Manager 

 Wild Fork is a rapidly growing omnichannel retail (bricks and mortar, ecommerce, home delivery) business in need of a strong marketer who is passionate about driving a business and building brands through Traditional Media, Digital Media, social media, Community Engagement, Field Events, and Grassroots marketing efforts. We currently sell through our ecommerce channel throughout the United States, operate 38 stores across multiple cities, and plan to keep growing throughout the United States. This role will be based out of Chicago covering Chicagoland and Milwaukee with further opportunity as the region grows. 

In this role, you'll be responsible for leading the Wild Fork regional marketing efforts designed to drive traffic to the stores in the region and the local ecommerce home delivery business. Because this is a relatively new position, you will start by crafting a strategy & plan of attack for the region, partnering with the Marketing Team, Market Leader, and Store Leaders. This is an exciting role for someone who likes to create a program from scratch, test and learn, and make things happen, with a focus on delivering strong ROI within the allocated budget. 

We work in a fast-paced, retail business where we plan many months ahead but often need to make quick adjustments to our plans based on sales results or opportunities in the marketplace. The ideal person likes to be organized and work ahead but is flexible enough to adjust as required. We are focused on building a best-in-class, nationally known brand, and you will have a significant role in helping us achieve that goal. This role is perfect for the person looking to make a big impact on a soon to be household name brand. 

Responsibilities:   

• Ownership of developing, executing, and managing the plan and budget of a regional marketing program, partnering with key operations and marketing colleagues to bring it to life. 
• Identify opportunities and trends in the region and then execute: Traditional Media, Digital Media, social media, Community Engagement, Field Events, and Grassroots marketing. 

• Identify Food Trends in the Market – i.e. what campaigns are relevant to the season or economic times. 
• Manage social media at a region and store level. Creating content, responding to comments, and community building. 
• Analyze and Present ROI data to support regional marketing efforts.  
• Drive customer acquisition and retention focused on bringing footsteps through the front door. 
• Develop KPIs to track and monitor performance of activities. Obsessive focus on ROI. Identify what you can prove works, do more of those tactics and less of the things that don’t. 

 Requirements:  

• BA or BS, ideally in business or marketing required. Strategic, analytic mindset required. 

• Must have experience in driving foot traffic to retail store locations. 
• 2-3 years of marketing in a data and results driven environment. 
• Strength in analytics including designing and implementing test & learn programs and analyzing results. 
• Self-Starting and Self Efficient  
• Skilled in presenting Media Plans and Budget for Approval  

• Skilled in measuring ROI 
• Passion for food, and experience with cooking strongly preferred. 
• Best in class organization and collaboration skills. 
• Excellent communication skills, both verbally and written.  
• Excellent interpersonal and relationship-building skills.  

EOE/Vets/Disability