Head of Admission

Admissions and Retention Selangor, Malaysia


Description

Position at Tenby Aman Sdn Bhd

Head of Admission

Role Profile

 

Purpose of Role

The Head of Admission leads in the planning and delivery of student recruitment activities to achieve enrolment and retention targets. The post holder is responsible for supporting the Campus Principal in matters relating to admissions and customer service. 

 

About Tenby Tropicana Aman

 

Tenby Tropicana Aman follows the international school curriculum comprising IGCSE and A-Levels, starting at the kindergarten level, and also offers the Malaysian National Curriculum [delete or edit where necessary]. With over [insert number of students] students, we have gained a reputation for excellence and high standards in education.

We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.

Tenby Tropicana Aman is part of ISP Malaysia, one of the leading education groups in Malaysia that operates Tenby Schools, Asia Pacific Schools and Straits International Schools. The nine school campuses are strategically located in the developed areas of Klang Valley in Selangor, Perak, Penang and Johor.

 

ISP Malaysia is part of ISP, a global community of over 100 international schools across more than 20 countries.

 

Key Benefits

  • A culture of engagement and trust, where staff contributions are recognised and valued.
  • A passionate and motivated team of professionals who put children at the heart of decision-making.
  • An embedded commitment to professional development and employee well-being.  
  • Access to expertise, best practice sharing and learning opportunities across countries and cultures. 
  • Competitive remuneration.
  • School fee discount for children of employees.
  • Medical outpatient and insurance benefits.

 

ISP Principles

  • Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

 

  • Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

 

  • Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

 

  • Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

 

  • Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

 

For more information visit  http://www.internationalschoolspartnership.com

Head of Admission – Key Responsibilities

 

 

Key Responsibility 1: To demonstrate successful planning and implementation across available channels that will result in enrolments. 

 

  • Tracks and monitors QL to Enrolment conversions via KPI report on a weekly basis with supporting analysis and action points provided by the Admissions lead 
  • Ensures KPI reports are shared internally with all appropriate stakeholders to support a relentless sustained focus on student recruitment and retention 
  • Ensures KPI reports are submitted to the regional team on a weekly basis 
  • Has a clear understanding of government processes regarding permit/visa approvals and keep up to date with MOE and Immigration provisions that may affect school enrolments, including visa processing 
  • Works closely with the Head of Marketing by giving feedback on lead quality, sharing insights from potential parents and providing ample prompts/ alerts regarding upcoming events/ webinars, or school-related initiatives aimed at new recruitment 
  • Midterm and termly review of marketing and recruitment performances for the school and understanding competitors’ offerings and market review. 
  • Deputies the Head of Marketing & Communications when required. 

 

Key Responsibility 2: To ensure that the team and all stakeholders are aware of the importance of sales, active student recruitment and student retention 

 

  • Ensures the school engages in active student recruitment activity to meet and exceed student recruitment targets with a clear process and timely response times/contact points in place 
  • Ensure sales led activities conform to annual budgets.  
  • Attends and represents the schools at appropriate student recruitment and outreach events as required. 
  • Manages the use of the MIS/CRM to ensure robust collection of recruitment data and high levels of customer follow up. 
  • Maintains relevant relationships (with other key personnel) with feeder schools, universities, businesses, education agents and international markets and other organizations providing marketing and student recruitment support as required. 
  • Leads on establishing strong relationships with prospective and current parents and students. 
  • Provides relevant and effective student support as needed in schools after new students begin their time at the school (‘after sales care’). 
  • Develops strong internal relationships with staff to effectively carry out marketing and student recruitment activity. 
  • Ensures that systems and culture are in place to support appointed retention champions in school so that potential withdrawals are identified early and that there is full engagement with these families by appropriate internal stakeholders/ retention champions 
  • Ensures that any current parents’ concerns and / or issues received through the admissions channel are addressed immediately or escalated to the SLT and/or Principal. 
  • Has a clear view of the proper tracking of concerns and issues until resolution with the corresponding action items taken by the retention champions using the Retention Tracker from ISP. 

 

Key Responsibility 3: Outreach engagement programmes with feeder schools and Community. 

 

  • Lead generation through feeder school and community outreach programme. 
  1. To nurture and engage for recruitment purposes. 
  1. Building rapport with feeder schools, kindees to evaluate potentials and customizing campaign initiatives according to common needs. 
  • Plan and execute the outreach programme for feeder schools and community programme. 
  • Working with Head of Marketing and Communications to create and promote outreach events around the TTA vicinity. 
  1. With the ultimate goal of Growing enrolments, brand awareness within the TTA vicinity and superior nurturing experience for future students to the schools. 

    

Key Responsibility 4: Working with regional team to provide CPD to admissions team within the school. 

 

  • Manage, mentor and coach admissions team members to ensure they follow through with admissions processes efficiently and effectively. 
  • Provide guidance and follow through on customer service standards set by ISP, across all teams in school 
  • Recommend training as and when necessary

 

 

 

 

Line management

 

The Head Of Admission will report to the Campus Principal and Regional Head Of Admission

 

Qualifications and Experience

 

Education: Bachelor’s Degree in business administration, marketing, communications, or a related field. or any other relevant fields.

 

Experience and Skills:

  • Minimum 34 years of experience in admissions, marketing, student recruitment, or a related customer-focused role.years of work experience in International School. 
  • Customer service experience and skill requirements

 

 

ISP Leadership Competencies

 

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

 

  1. Cognitive
  • Strategic, commercial and financial acumen
  • Understands education sector and what drives success
  • Outcome-driven with strong a strong focus on results
  • Shares our ambition and goals and champions desired change
  • Delivers strategic outcomes by inspiring and motivating their team to work towards shared goals
  • Demonstrates financial understanding when making decisions and taking action
  • Keeps self and team organised and on track

 

  • Creative Problem Solver
  • Tackles challenges in an organized and systematic way and finds solutions
  • Sees problems as opportunities to improve and better deliver against organisational priorities
  • Creates a safe environment within team to encourage innovation and problem-solving
  • Empowers team to apply creativity and flexibility to overcome challenges
  • Identifies risks and creates and implements mitigation plans

 

  1. Interpersonal
  • Intentionally connects
  • Supports, enables and inspires others to give their best
  • Takes time to understand their team and personalise individual experiences
  • A skilled identifier of talent who recognises the value of soft skills (emotional intelligence, drive, learnability etc.) as predictors of potential
  • Focuses on people development through coaching and mentoring, sharing their experiences and insight
  • Recognises and celebrates successes

 

  • Collaborative & Communicative
  • Develops and shares our collective vision
  • Encourages collaboration and teamwork, making people feel like they are working and succeeding together
  • Open-minded; actively listening and seeking and welcoming feedback
  • Communicates honestly, transparently and with genuine care and empathy
  • Articulates thoughts and ideas clearly and adjusts how they communicate to the person or situation

 

  1. Self-Leadership
  • Amazing learner
  • Self-aware, humble and a good listener
  • Manages their own personal development, focusing on continuous learning and getting better
  • Is open about their own areas for development and encourages their team to be the same
  • Builds a team with complementary skillsets to support them in areas where they are not so naturally-suited
  • Curious; asks questions, explores and builds on ideas

 

  • Resilient
  • Practices self-care and encourages their team to do the same
  • Uses inner strength when times are challenging or when working outside of their comfort zone
  • Understands their own qualities, skills, emotions and triggers and uses this understanding to remain composed and confident in uncertainty
  • Recovers positively from setbacks, using them as an opportunity

 

  1. Digital
  • Technologically literate
  • Digital collaborator, who works effectively with technical specialists
  • Stays up to date with the latest technology and trends and knows how these can be applied in their role
  • Demonstrates an adaptive techmindset, constantly evolving their understanding and application of what is possible using tech
  • Assesses the impact of new technologies for their role and the organisation

 

  • Digital data fluent
  • Effectively interprets digital data and uses it in decision-making
  • Collects, shares and analyses evidence to demonstrate impact, make connections and set improvement targets
  • Connects data from different digital sources to design, develop and implement action
  • Simplifies complex digital data into clear and understandable information for different audiences
  • Uses a mix of digital data, experiences, instinct and context to make decisions

 

  1. Global
  • Values-driven
  • Role models the ISP Principles
  • Prioritises wellbeing, inclusion and belonging and is caring, considerate and supportive of their team
  • Demonstrates a multi-cultural mindset and respects the different values, behaviours, attitudes and practices across cultures
  • Seeks different perspectives and integrates diversity of thought from team

 

  • Sustainability-focused
  • Considers the environmental and social impact of their decisions and finds ways to minimize these
  • Uses their passion and credibility to challenge ways of thinking
  • Advocates for policies and practices that support a more sustainable future
  • Identifies inefficiencies and wastefulness and prioritises productive and balanced use of resources.

 

 

 

 

ISP Commitment to Safeguarding Principles

 

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All postholders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years of employment history. 

 

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

 

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.