Regional Family Engagement Specialist
Description
Family Engagement Specialist
Purpose Of Role
Inspire and support prospective families by guiding them through every step of the enrolment journey at ISP schools. Build strong connections, address their needs, and deliver a seamless and positive experience that reflects ISP’s values and commitment to student and family success.
Line Manager: Regional Head of Marketing
Stakeholders: Regional Marketing and Admissions Team, ISP School Marketing and Admissions Team, IT (Systems Manager / MIS Specialist)
Location - Hyderabad
Working Hours - Monday to Saturday, 9:30 AM – 6:30 PM.
ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
Key Responsibilities
1) Lead life cycle management
- Serve as the first point of contact for all admission enquiries from parents and provide relevant information and guidance about the school to build trust and interest.
- Contact parents who have enquired about admissions and qualify them as relevant leads based on predefined criteria.
- Convert qualified leads to visit the school for a tour and guide them through the visit process.
- Maintain timely and structured follow‑ups with prospective families to ensure ongoing engagement and higher conversion to admission.
2) Data management
- Update HubSpot with accurate and complete information on lead status, interaction history, follow‑up actions, and outcomes.
3) Support Schools for in-person events
- Support the school team in organizing and executing in-person admission events, such as Open Day.
Skills, Qualification and Experience
- Bachelor’s degree from an accredited university.
- 4-6 years in admission marketing preferably with leading Cambridge, IB schools in India.
- Candidates with experience in admission marketing with third party aggregators / agencies, edtech companies.
- Good spoken and written English language skills.
- Proficiency in Microsoft Office, familiarity with HubSpot and any other CRM platforms would be an advantage.
- Candidates who can speak more than one Indian language – Telegu, Hindi, Tamil, Marathi would be nice to have on the team.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
ISP Commitment to Diversity, Inclusion and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.