Digital Marketing Manager

Job ID 2021-0444

Marketing/Brand Management Stamford, Connecticut


Description

Position at Conair LLC

Digital Marketing Manager, Conair Division 1

Based out of our global headquarters in Stamford, CT, the Digital Marketing Manager will be the driving force behind the US digital marketing strategy.  They will share in the responsibility of driving growth and generating revenue while partnering with the brand and marketing teams to deliver best-in-class marketing campaigns.  The ideal candidate can develop and execute a multi-channeled digital strategy that will elevate the Conair brands.  This new role within our Marketing Dept. will be responsible for building our digital platforms and taking them to the next level by using digital storytelling, driving brand awareness, increasing customer acquisition, retention and engagement.

 Responsibilities:

  • Create a digital marketing roadmap that optimizes the use of existing channels and expands into new innovative growth areas. These initiatives include acquisition, search, email, SMS advertising, retention, loyalty and affiliate marketing.
  • Gain internal buy-in with all key stakeholders by building strong internal relationships with key partners.
  • Develop and drive specific digital marketing strategies that ensure efficiencies are realized to maximize both organic and paid channels.
  • Work as an educator and liaison with the VP Sales and field sales teams to recommend and drive digital marketing programs and analysis with retail partners.
  • Manage all vendor and agency relationships, including scope development and continuous optimization.
  • Work directly with department head and CIO to vet and project manage integration of new technology into current platforms that improves consumer path to purchase, retailer tie in and marketing’s ability to have a clear view of consumer activities within the digital marketing arena.
  • Work with our Consumer Insights Team to research consumer conversation, trends and competitive activities along with white space opportunities that will drive the business.
  • Develop dashboard reporting by channel for executives, marketing and sales teams to provide insight into platform and digital marketing performance.
  • Collaborate with the marketing department on new product launches with integrated digital marketing campaigns.
  • Influencer Management
  • Help manage our social media strategy, planning and assist with digital asset management.
  • Follow internal controls and company policies as set by company and job function.
  • Contribute to the success of company by leading or assisting with other projects and tasks as assigned

Essential Qualifications:

  • Bachelor’s degree in Marketing, Digital Marketing, Business or related field.
  • 5+ years of experience across all aspects of Digital Marketing including Google Analytics, SEO, Social Media Marketing and Advertising.
  • Experience with Desktop and data management tools such as Netbase, Warranty Registration, Market Track and CRM.
  • The ability to bring new and fresh thinking to help Conair drive social growth in relevant new channels - broad based thinker with global exposure and insights.
  • Possess the ability to build, foster and nurture strong relationships and gain the respect of cross-functional team members
  • Successfully and frequently partner with internal and external resources to help drive content expansion to optimizing digital-first mentality to the brand
  • Must possess strong analytical skills, be highly detailed-oriented and provide unprompted follow-through.
  • Must be accountable and organized with the ability to handle a multitude of projects.
  • Demonstrates ownership of programs, embracing both big picture objectives while owning in-depth detail of each program and project.
  • Must possess strong oral and written communication and excellent computer skills.
  • Must be flexible, determined, a team player with a positive attitude
  • Expert ability level in PowerPoint, Word and Excel
Beneficial Qualifications:
  • GRIN: Influencer Marketing Software Platform
  • Experience in the Personal Care, Health Care, Beauty industry is a plus.

 Environmental Factors:

  • Working conditions are normal for an office environment.
  • Must be able to sit for extended periods of time
  • Must be able to use a computer keyboard and view a monitor for extended periods of time.

What we offer:

  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • 401k and company match
  • Commuter Shuttle to/from train station