Digital Account Specialist - Walmart
Job ID 2023-01129
Description
Position Summary:
The Digital Specialist plans, manages, and oversees all aspects of Walmart and Sam’s ecommerce businesses. Their duties include setting up new items, managing content and collateral health, planning a digital campaign, partnering with marketing teams to gather pertinent new/current dotcom item information, and measuring the day-to-day KPI’s and post campaign analytics. The Digital Specialist also implements search engine optimization (SEO) strategies, email marketing, and pay-per-click advertising. They track, measure, improve and report the performance of digital marketing campaigns.
Responsibilities:
- Handling strategic online initiatives
- Seeks out new business opportunities for Sales to create an ecommerce path to growth
- Leading marketing campaigns from the idea stage through to their execution and implementation
- Monitoring and evaluating online media campaigns to keep them fresh and effective
- Partners directly with Marketing on content/collateral health
- Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
- Coordinating with the digital marketing team to identify innovative growth strategies
- Preparing reports on the performance of marketing campaigns
- Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience
- Works directly with Sales, Walmart Connect, MAP, Supplier Center, Teikametrics, Syndigo, Salsify, Marketplace/WFS, and Marketing
Essential Qualifications:
- A Bachelor’s degree in marketing, business, or other relevant fields
- Experience in a digital marketing or advertising role
- In-depth knowledge of customer software/programs such as Walmart Connect, Retail Link, Item 360, Luminate, TR3, Salsify, Madrid, IDM, and Scene7
- Working experience with website analytics and digital advertising best practices
- Excellent written and oral communication skills
- Knowledge of the latest digital marketing trends and technologies
- Strong analytical thinking skills
- Excellent leadership skills and the ability to work as part of a team
Beneficial Qualifications:
- Experience with SAP / IBP
- Experience working with different departments to develop marketing campaigns.
Environmental Factors:
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- Must be able to travel domestically and internationally for business (% if needed)
What we offer:
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HRA/Dependent Care FSA
- Paid Parental Leave Policy
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
About Us:
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.
Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.
At Conair, we inspire our customers with innovative high-quality products and iconic brands that
enhance their lives.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know
why you would make a great addition to Conair!