Sr. Business Analyst

Job ID 2023-01119

Marketing/Brand Management Bentonville, Arkansas


Position at Conair LLC

Position Summary: 
The Senior Business Analyst will collaborate closely with the Senior National Account Manager to drive Conair's success by optimizing both long-term and short-term objectives with our key retail partner. Based in Bentonville, AR, this role demands a proactive team player who excels in cultivating and nurturing high-level customer connections and rapport. 
The Senior Business Analyst will actively engage with our internal teams in Bentonville, AR, and Stamford, CT, providing crucial insights for strategic decision-making regarding new product launches, promotional strategies, and optimal modular placement. A keen awareness of the competitive landscape and adeptness at gauging competitive dynamics are essential for success in this role. 
  • Create weekly reporting to be shared with Walmart and internally.
  • Assist Sr NAM & Category Management in creating customer-facing presentations including line reviews, monthly meetings, and email communications.
  • Work with Sr NAM to develop accurate SKU-level forecasts each month based on expected baseline demand, seasonality, and promotional activity.
  • Provide data-based recommendations to aid in the Feature submission process.
  • Leverage data suite to perform pre- and post-promo analysis to include Feature tracking, Rollback performance, and national marketing programs.
  • Provide weekly/monthly updates to the sales team, with a focus on sales trends, category & market share, and competitive performance, by leveraging syndicated data.
  • Provide support with deduction and post-audit validation process.
  • Provide detailed instructions to third-party retail reps to assist with store continuity support and special projects.
  • Perform other ad hoc duties as required.
Essential Qualifications: 
  • B.A./B.S. required.
  • Minimum of 3-5 years of proven delivery in CPG. Strong business acumen; proficient Walmart knowledge
  • Experience utilizing Nielsen or IRI syndicated data with the ability to analyze and evaluate several sources of data to develop actionable insights.
  • Ability to bring outstanding interpersonal skills (including excellent oral and written communication), and strong problem-solving skills to any discussion with colleagues and/or customers.
  • You are a learner - always seeking to improve yourself, your team, and the world around you.
  • You thrive on direct, honest, and supportive communication.
  • You are always thinking about how to help the teammates around you excel.
  • Extremely organized, dependable, and self-motivated with the ability to excel in a fast-paced environment.
  • DOMO & Luminate experience. 
  • Walmart JBP exposure of Vendor Income in TVI and Financial reporting in VIQ.
  • Supply Chain knowledge and ability to pull reports in Luminate.
Environmental Factors: 
  • Working conditions are normal for an office environment.
  • Must be able to sit for extended periods of time.
  • Must be able to use a computer keyboard and view a monitor for extended periods of time.
  • Must be able to travel domestically and internationally for business (% if needed)
What we offer: 
  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HRA/Dependent Care FSA
  • Paid Parental Leave Policy
  • 401k and company match
  • EAP & Employee Wellness Programs
  • Volunteer Days Paid Time Off
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for?  We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!