Digital Ad Campaign Manager - Cuisinart

Job ID 2019-0197

Marketing/Brand Management Stamford, Connecticut


Description

Position at Conair Corporation

The candidate should either have an agency background and or work directly for a brand, managing all aspects of digital marketing campaigns and extensive experience in the Amazon Ad Platform. This mid-level candidate needs to come to us with a solid foundation of these skill sets so they can hit the ground running. Must have experience navigating platforms along with analytical and optimization experience.

Duties and Responsibilities include:

  • Enforce MAP Pricing
    • Manage, update and monitor PriceSpider program and processes on a daily basis to determine MAP violators and send out notices to retail customers
    • Collaborate closely with the Price Spider team to create and use tools/dashboard most effectively and efficiently
    • Create weekly reports for management and sales recapping violations and key violators
    • Meet Cuisinart’s goals and measures and report on the success of the use of Price Spider
    • Communicate challenges in a timely manner to management to institute corrective action
    •  
  • E-Commerce Content Management
    • Cross training in Salsify content management system to deploy content
    • Create effective copy that will drive traffic to the item page and sufficient assets to help convert the traffic to sales.
    • On existing items update current pages with any new assets or copy to keep information up to date and relevant.
    • Work with marketing on new item launches to be sure sufficient copy, images, additional assets and videos are developed to create A+ content at the time of launch.
    • Audit retailer website for visibility and performance metrics
    • Educate and advise field sales force on benchmarking, performance KPIs and effective use of digital marketing dollars
  • Manage Amazon Advertising
    • AMS campaign management responsibilities, including campaign setup, managing bid adjustments, optimizations and reporting.
    • Work with Amazon sales team on a weekly basis to discuss the effects of campaigns and making changes and creating strategies to maximize sales with available funds
    • Manage and streamline Amazon A+ pages across all product categories
    • Meeting Amazon’s and Cuisinart’s ACos goals for the year  
    • Optimize ad spending within budgeted parameters