Manager of Product Marketing

Marketing Fremont, California


Description

Manage PC gaming products’ global content strategy and execution, planning and launching marketing campaigns and eSporting events.
Drive the product marketing strategy in alignment with product management and sales priorities, including product launches, event support, sales activation, public relations and social media.
Define product positioning and messaging.
Implement winning go-to-market plans for product launches.
Responsible for agency RFPs (Request for Proposals) selection
Collaborate with cross-functional teams to develop sales tools that support sales cycle for the gaming products line.

  • Master’s in business/marketing related field and bachelor’s degree in engineering
  • 2 years product marketing managerial experience in PC gaming eSports industry for global electronic manufacturing company.
  • Experience must include: selection of right PC components combination for above the line (ATL) and below the line (BLT) planning and system configuration setup for gaming products.
  • 10% int’l and domestic travel required