Senior Marketing Specialist

Marketing United States


Description

DESCRIPTION

ASUS is looking for an energetic, hard-working and creative marketer to contribute to our Advertising & Analytics team. The Senior Marketing Specialist will be responsible for managing key owned media initiatives, including but not limited to SEO projects, email marketing, SMS marketing and Loyalty marketing programs.

 

Responsibilities

 

The responsibilities and essential job functions include but are not limited to the following: 

  • Build strategies for engaging with customers through owned media channels, with the goal of improving customer experiences and increasing each customers lifetime value
  • Deploy personalized, targeted messages through various channels to customers to keep them engaged across their lifecycle
  • Ownership of the owned media calendar and management of cross-functional email and SMS marketing requests
  • Build, manage and grow loyalty programs to foster greater customer loyalty
  • Lead SEO initiatives including both on-page and off-page optimizations
  • Analyze results of owned media initiatives, making recommendations based on that analysis and championing those recommendations

 

QUALIFICATIONS

 

Required Experience

  • 2-3 year’s experience deploying emails through email marketing platforms, preferably Salesforce Marketing Cloud
  • 1-2 years experience managing loyalty programs
  • In-depth knowledge of key components of successful SEO initiatives
  • Experience managing SMS marketing programs is an asset
  • Experience in consumer electronics or technology is an asset
  • An understanding of gaming and the eSports ecosystem is an asset

 

Knowledge and skills

  • HTML, CSS, SQL, and JavaScript
  • Basic graphic design skills and familiarity with designing software
  • Strong understanding of SEO fundamentals
  • A strategic and innovative thinker who can turn ideas into programs that deliver positive business results
  • Well-developed analytical and problem-solving skills with the ability to turn those insights into business recommendations
  • Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
  • Team player with ability to collaborate effectively with various stakeholders and build business partnerships
  • Detail-oriented and excellent attention to detail
  • Positive, results-oriented attitude and a love of learning new things
  • Proven written and verbal communication skills
  • Proficient in MS Office applications, Google for Work, and project management tools

 

Preferred Qualifications:

  • University degree in Business Administration, Commerce, Marketing, Computer Science or a related discipline required

 

Working Conditions:

  • Office Only: Typically works in an office environment
  • Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time