Executive Connections Director, Social

Connections New York, New York Kansas City, Missouri Chicago, Illinois


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

The Executive Connections Director, Social is responsible for crafting and delivering the vision for the VMLY&R U.S. social practice and has full responsibility for the health and performance of the VMLY&R social practice across the United States.  The Executive Director is also responsible for providing strategic guidance on a variety of client initiatives to nurture and grow the business.


  • Develop, document and lead the strategic direction of the VMLY&R social practice
  • Manage the structure and development of the VMLY&R social team, ensuring that they’re poised for success in an ever-changing media landscape
  • Define, document and enforce the scalable, repeatable processes and deliverables that will ensure excellence in social strategy, execution, optimization and community engagement
  • Work closely with the VMLY&R media practice to determine how to execute best in class paid social media (currently part of the media practice)
  • Inspire and foster a culture of excellence and collaboration that attracts and retains top social talent
  • Directly manage the office leaders of the VMLY&R social practice across the U.S., including regular performance feedback and goal-setting
  • Participate in VMLY&R global social conversations and work closely with global social resources to establish and enforce global social best practices
  • Ensure the profitability and growth of the social practice as an integrated part of the overall VMLY&R agency offering
  • Continually assess the tools and resources used by the VMLY&R social team and make recommendations that keep the practice in top performance and financially sound
  • Stay abreast of industry developments, trends and technological advances in the social space to ensure the agency stays competitive and ahead of competition
  • Serve as the client liaison for our largest and highest priority social clients
  • Represent VMLY&R social in new business pitches
  • Support/provide strategic direction related to client and project challenges; serve as the point of escalation for social-related issues on client business
  • Interview and make recommendations to hire at the Director levels and above as well as oversee resources acquisition for all levels junior
  • Lead thought leadership through internal and external publishing and presentations
  • Support the VML core values in all efforts

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills

  • Strong interpersonal skills and ability to resolve conflict with productive outcomes
  • Fortitude to stay calm under pressure
  • Ability to effectively work across departments with diplomacy and a firm understanding of other’s roles and perspectives
  • Proactive, adaptable, and flexible
  • Life-long learner with demonstrated commitment to continuous improvement
  • Demonstrated ability to operate under tight deadlines with complex business/technical solutions
  • Excellent written and verbal communication skills
  • Excellent presentation development and delivery skills
  • Ability to provide proactive and assertive leadership in problem solving
  • Ability to manage multiple high-level engagements effectively and efficiently
  • Extensive department management skills for department of 70+ individuals

Required Experience

  • 10+ years of agency connections/communications strategy experience, preferably at an integrated (creative + media) agency.
  • 5+ years leading social strategy for major clients (ideally including global clients)

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Need Assistance? If you require reasonable accommodation or assistance for any part of the application or hiring process, please submit your request either by fax to 816-817-0976 or by email to careers.iwd@vmlyr.com.