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Research Analyst

Innovation & Data
Detroit, MI
Req ID: 6721

Description

Position at VMLY&R

About Us:

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

About the Role:

We’re looking for a smart, savvy research analyst, possessing innate curiosity and a collaborative nature.  You will operate at a client level, with a focus on website research, to uncover insights to help drive the business forward.  You will be responsible for; the design and execution of qualitative and quantitative website satisfaction and website usability research studies, primarily through digital surveying techniques.

 What’s in it for you?

  • Ability to make an immediate impact: This role is perfect for motivated analysts looking to jump right in and contribute on day one
  • Build the Future: Continual learning and skills development are paramount to our teams’ success
  • High visibility: We are a very flat organization that encourages an entrepreneurial culture
  • Fun: Growth is fun! Positive team culture!

You Will:  

  • Support the design and execution of qualitative and quantitative website satisfaction and website usability research studies, primarily through digital surveying techniques
  • Manage raw data collection from multiple sources and performs analysis to identify key insights
  • Work with team members to produce actionable deliverables (e.g. scorecards, ad hoc and project summary reports) to support strategic planning and marketing launch activities
  • Interpret industry and historic customer data and trends to provide insights
  • Present insights to team members and clients

You Have:  

  • 1-2 yrs of market research experience, preferably in website user experience measurement
  • Output reflects basic knowledge of client’s business – financials, industry economics, competitive dynamics, marketing channels and client strategic issues
  • Demonstrates curiosity for the subject matter and the ability to connect results to implications for the business
  • Turn business objectives into measurable project goals
  • Quickly grasps and retains focus on key issues
  • Can articulate key program objectives, measurement strategy, and relevant results that drive to insights
  • Understands data quality and coverage issues
  • Maintain and support all company standards as specified within the Quality Management System

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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