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Associate Connections Manager, Performance Content

Connections
Kansas City, MO Chicago, IL Rogers, AR
Req ID: 8436

Description

Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

VMLY&R is seeking an Associate Connections Manager for Organic Search to provide input into existing and planned marketing programs, make organic search recommendations, and implement SEO best practices for clients. You will collaborate with our Client Engagement, Creative, Ecommerce, Web Design, Development/Tech, Performance Content and Analytics/Insights teams across the agency, and have lots of opportunities to present search strategy and SEO concepts to colleagues and clients, and access to some of the smartest SEOs in the business to build your skill set.

Responsibilities

  • Helping global clients expand their knowledge and use of search engine optimization and drive internal client user adoption
  • Providing guidance to the agency and client on the implementation and use of SEO strategies
  • Demonstrating ability and desire to stay current on the constantly changing world of search marketing
  • Collaborate with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
  • Attending meetings with other company functions necessary to perform duties and organizational development
  • Assisting clients with the tracking and enhancement of marketing efforts
  • Strategic recommendations for improving SEO of small and large websites in various stages of development
  • Keyword research using leading industry tools
  • Testing and analysis of keywords, title and description copy, optimized page titles and meta tags
  • Website audits and recommendations for SEO-friendly site development — including but not limited to wireframes, site maps and site architecture
  • Evaluations/presentations of current SEO on existing sites
  • Research and evaluations of competitors’ search marketing efforts
  • Research and creation of ecommerce SEO keywords for Amazon, Walmart and direct-to-consumer websites
  • Creation and delivery of monthly reports
  • Documentation relating to existing processes and suggestions for improving processes
  • Effective and persuasive presentations (verbal and written) for teams and clients

Skills & Experience

  • At least one year of experience with basic search engine optimization.
  • Basic experience with industry tools such as Google Webmaster Tools, keyword research tools, tracking tools and ranking tracking
  • Have a basic understanding of the leading web analytics platforms including Google Analytics and/or Adobe Analytics.
  • Excellent communication skills and ability to interact with all levels of end users and technical resources
  • Self-motivation with enthusiasm for and understanding of the online marketing industry and technologies
  • Ability to manage multiple tasks concurrently and meet tight deadlines
  • Ability to analyze website marketing KPIs, data and numbers
  • Excellent oral and written presentation skills
  • Working understanding of website development, design, user experience, PPC and social media marketing to coordinate with SEO efforts
  • Ability to work independently and in a team environment and with multiple internal and external clients
  • Solutions-oriented nature and willingness to work to overcome obstacles
  • Eager and willing to learn new techniques in SEO and keep a pulse on the changing world of search.
  • Google Analytics and Google AdWords certifications a plus, but not required.
  • Knowledge of Amazon Retail Analytics Premium a plus, but not required.
  • International SEO knowledge and experience a plus, but not required.

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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