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Manager, Paid Media

New York, NY
Req ID: 7927


Position at VMLY&R

About Us

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

About the Role 

The Manager, Paid Media manages media accounts from campaign start to finish including planning, buying, execution and evaluation of campaign performance.  This individual will have experience in all forms of media including traditional, digital and emerging and will be responsible for the maintenance of annual client budgets and campaign performance.

What your success will look like

  • Managing media accounts and ensuring that client deliverables related to media planning and buying are completed and executed to the client’s expectations
  • Ability to organize, prioritize and manage workflow related to digital and traditional media planning and buying, inclusive of campaign execution and performance evaluation
  • Oversee trafficking, and ensure all required tags are used and campaign is structured correctly for desired analytics outcome
  • Oversight of the advertising budget, ensuring execution of media plans and monitoring buys
  • Development of POVs/position papers on key client or industry issues
  • Compose and distribute RFPs to vendors
  • Utilize third-party ad serving tool DART and media research tools such as MRI/Simmons, Nielsen, comScore, Kantar and DCM
  • Oversight of client and vendor billing process
  • Develop case studies

Who you are and what you bring

  • 2+ years of relevant experience in an agency setting
  • Integrated channel planning experience inclusive of traditional, digital and emerging
  • Fluency in managing digital campaign launches
  • Extensive understanding of the digital advertising industry’s infrastructure
  • Maintain good relationships with outside vendors and clients, and within agency
  • Demonstrated experience with digital media reporting and analytics

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.


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