eCommerce Manager - Bentonville

Job ID 2020-0319

Sales/Sales Services Bentonville, Arkansas


Description

Position at Conair Corporation

Conair Corporation, a worldwide manufacturer of haircare, health and beauty products, personal care and spa appliances, and upscale kitchen products is looking for an eCommerce Manager to join its HBAC Division.

Overview

The eCommerce Manager will optimize the Conair Hair Accessories digital business by working with the Conair team to develop strategies utilizing their knowledge and expertise of eCommerce programs, teams, tools, and third-party vendors.  This Manager should have a comprehensive knowledge in building a best in class PDP, including product content and taxonomy. The candidate will drive metrics, such as Content Analytics, Digital Marketing spends and efficiency, and interact with Conair’s digital marketing teams and retailers to drive the business. This job will focus on building digital acumen by developing & monitoring metrics and dashboards to measure Conair’s success in the digital space.

 

Key Responsibilities and Deliverables

  • Collaborate with the Conair Sales team to develop growth strategies at key accounts.
  • Identify resources and tools necessary to execute digital growth strategies.
  • Analyze the ROI of marketing recommendations, driving incremental revenue while maximizing the digital marketing spend.
  • Drive best in class Content Analytics scorecards:
    • Maximize SEO
    • Explore and uncover digital platforms to enhance the digital experience
    • Conduct a monthly digital meeting with the team
    • Track Conair search rankings for most relevant keywords.
  • Collaborate with the Conair Marketing team to develop channel specific product portfolio.
  • Manage Finance and Operational forecasting.
  • Manage digital channel P&L.