Sr. Director Marketing, Grooming

Job ID 2022-0688

Marketing/Brand Management Stamford, Connecticut


Position at Conair LLC

Position Summary:

Are you excited to build and grow a product category through effective brand marketing and positioning?  Do you have an entrepreneurial mindset and desire to explore new ways of reaching the consumer and breaking through the competitive landscape?  If so, we are looking for you! 

The Sr. Director Marketing, Grooming will provide strategic direction for the Men’s Grooming category.   This role will develop category/portfolio brand strategies that will drive performance in the marketplace with strong P&L delivery and market share growth. The role is responsible for creating a go-to market brand strategy that will drive growth and deliver an outstanding brand experience.


Responsible for all marketing activities that will result in the out-performance of our brands in the category, including the consumer experience and delivering the P&L.

Ensures brand strategies and omni-channel activations through digital marketing work together to connect brand building and storytelling to easy buying solutions while driving brand equity, engagement, and sales and share growth

Delivers the category/portfolio brand strategies that allows Conair LLC to out-perform (i.e., category segmentation).

Develops detailed brand strategy and digitally-led activation plans for current and future years as part of the strategic planning process.

Defines the brand target, positioning, executional equities (i.e., vis id) to deliver on Conair LLC objectives that will maximize the portfolio.

Lead and oversee the creation of brand creative campaigns.

Develop vision and strategy for the digital consumer experience that will deliver revenue goals, and drive efficient customer acquisition and ROAS without sacrificing brand or long-term growth.

Monitors in market sales performance and recommends actions to achieve objectives for the category.

Understand drivers of shipments and recommend actions to address gaps or maximize business opportunities.  Work closely with sales team to develop retail opportunities and partnerships.

Provides marketing strategy and activation inputs to supply to aid in supply planning.

Collaboratively partner with R&D, Demand Planning, Operations, Finance and Sales to clearly communicate and execute growth plans for Grooming category.

Own communication strategy and claims for brand (s) product portfolio.

Partner with New Product Development team on what innovation is needed, ensure it is set for in market success and lead development of activation plans.

Provide direction to China team with respect to R&D, New Product Development and Engineering.  Work with factories on project development; travel to Asia required.

Identify challenges and emerging issues and develop internal and external marketing solutions and define and execute appropriate strategies to support.

Continuously analyze the competitive environment and consumer trends to ensure the Company’s marketing strategy is competing effectively.

Required Education, Skills and Experience:

Bachelors’ degree in Marketing or Business, (Master’s degree/MBA is highly preferred).

10+ years of progressive CPG marketing experience developing and implementing strategies to drive brand growth. Personal care or beauty marketing experience is a plus.

Entrepreneurial mindset, a passion for new business and a proven track-record in leading and managing comprehensive strategic marketing and communications, media relations, and marketing programs.

Experience building, executing, and measuring data-driven marketing programs across digital and traditional channels. Experience creating and leading strategic, multi-channel marketing programs for consumer-packaged goods; luxury products or beauty/skincare is preferred.

A creative thinker, strategic leader, innovator and flawless executor who is focused on delivering real business innovative marketing. 

Strong track-record of digitally led brand activation and marketing execution (online and instore promotion, media mix and channels).

Highly organized with strong attention to detail, flexible, self-motivated and able to succeed in a dynamic fast-paced environment.

Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization.

Ability to manage multiple projects simultaneously, effectively manage time and respond to changing priorities in a fast paced, entrepreneurial environment.

Strong interpersonal and problem-solving skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders.

A strong combination of both creative and analytical skills a must; understanding of budgets and product costing, plus ability to proactively gather, analyze and evaluate complex data.

Inspiring, motivated and proactive leader that will creatively think outside the box and challenge the team to do the same to build solutions to give the brands an edge.

Sound financial acumen; strong analytical skills and ability to make data driven decisions.

The ability to challenge status quo and continuously identify cost effective opportunities to maximize return on spending.

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint); must be able to create engaging reports and presentations.

Environmental Factors:

  • Working conditions are normal for an office environment.
  • Must be able to sit for extended periods of time
  • Must be able to use a computer keyboard and view a monitor for extended periods of time
  • Must be able to travel domestically and internationally for business (% if needed)
  • Must be Covid-19 vaccinated.
  • We currently operate on a hybrid schedule; candidate must be willing to come into the Stamford office 50% of time.

What we offer:

  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HRA/Dependent Care FSA
  • Profit Sharing
  • 401k and company match
  • Commuter Shuttle to/from Stamford train station