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Experience Strategy Associate

Strategy & Insights
Kansas City, MO Chicago, IL Cleveland, OH
Req ID: 5019


Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

As an Experience Strategy (XS) Associate, you will be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences. Working as a piece of an experience strategy and customer experience (CX) teams, you’ll help anticipate emerging opportunities at the intersection of people, culture, technology and business to identify where to play and how to win for VMLY&R clients.

The XS Associate is a primary driver of research (primary and secondary) and synthesizing those into actionable insights. You will be a critical part as a core team member, contributing across all phases of a CX project, contributing tactically to the team’s problem-solving and communication activities.

XS Associate will have autonomy, yet will be supported with a moderate level of direction from XS team leads and will work hand-in-hand helping teammates address client specific needs. As part of the team, you’ll work collaboratively to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action that often goes beyond the specific ask.


  • Be human-centered in all you do
  • Cultivate a deep understanding of the intersection of consumer motivations
  • Contribute to environment and trends analysis, translating takeaways into actionable insights
  • Participate workshops with clients to help push strategic discussions and alignment
  • Execute research in support of the business rationale for CX efforts and developing a roadmap to ensure strategy connections to action
  • Be a thinker and a doer. An innovator and a visionary. A structured advisor (internal and external) with a creative imagination.
  • Partner with XS leads, CX teammates and account leadership to deliver on client needs
  • Contribute to the VMLY&R XS and CX thought leadership and IP

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills

  • Strong problem solving and troubleshooting skills, and a superior critical thinker
  • Comfort with planning, executing, and synthesizing different types of research (e.g., capacity to create panels and screeners, leverage online research tools)
  • An innovator and visionary with a creative imagination and a way of working that inspires creativity
  • A demonstrated passion, familiarity, and curiosity with design thinking methodology
  • Ability to communicate effectively, aggregating information into an intuitive, easy-to-understand flow (both orally and written)

Required Experience

  • Completion of a bachelor’s degree and a multidisciplinary background, preferably in a related major such as marketing, strategy, psychology
  • Interest in customer experience, strategy, and innovation
  • 1-3 years applicable experience

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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