Marketing Manager with Ukrainian
Description
About us:
ARRISE powers Pragmatic Play, a leading supplier of player-favourite content to the Gaming industry.
We are a software development and services company delivering end-to-end digital solutions. Headquartered in Gibraltar with offices around the world, including Malta, Romania, India, Canada and Bulgaria, we are a global team of over 4,000 talented individuals with decades of experience across multiple industries and professions. Together, we form a cross-functional powerhouse that is driven to deliver.
This role is with the ARRISE group powering Pragmatic Play.
Responsibilities:
- Define marketing plan and manage the budget assigned to the region in accordance with senior leadership and Country Director.
- Proactively develop ideas and opportunities for future clients and collaboration.
- Creating, proofreading, and posting content across multiple digital channels. (e.g., blogs, media, and social media)
- Develop and implement an online advertising strategy (banners, editorials, interviews), as well as maintain the relationship with the third-party advertisers.
- Define, organize, and coordinate events the Ukraine focused team needs to attend, such as conferences, team building events, events with clients, etc. in accordance with senior leadership and Country Director.
- Work with graphic designers to create banners, images, and other marketing materials.
- Management and ownership of marketing and sales materials including website content, brochures, merchandise, etc.
- Enusring maximum brand exposure across multiple channels.
- Manage relationships with our YouTube/affiliates/streaming partners – ensuring we get prominent and positive coverage all year round.
- Identify new affiliates/streamers and on-board them on our product/services.
- Motivate existing affiliates and streamers to optimize performance.
- Develop & maintain a strong network and one-on-one relationships with key YouTuber/affiliates and streamers.
- Review affiliate sites, YouTube/streamer as well as other media contents and marketing practices, ensuring compliance with company policies and regulation.
- Create and propose new promotion/actions to distribute to the affiliate networks and streamers/other social media.
- Set up performance dashboard to review the monthly KPIs / budget allocation.
- Responsible for the content translation from English into Ukrainian of all our contents as games, PR, Banners, etc.Basic knowledge of SEO, Google analytics, ad-serving, CPC, and performance-oriented advertising.
Requirements:
- Must bring a strong portofolio of affiliates on the Ukrainian iGaming market (influencers, streamers, etc.)
- Good knowledge and understanding of the Ukrainian online gambling advertising regulation will be appreciated.
- Experience with advertising on various social media platforms (Twitch, YouTube, Instagram etc.)
- Ability to source and retain new affiliate partnerships.
- Strong negotiation and analytical skills – able to analyse performance and capable of using this analysis to drive better placements.
- Friendly, passionate, and energetic.
- Proficiency in Ukrainian and English - with ability to translate content accurately.
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