Director of CRM
Description
Director of CRM
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brand in the UK (Voucher Codes). We are currently looking for a Director of CRM to add to our dynamic team.
About The Role:
At RetailMeNot, we're rewriting the narrative of couponing, transforming it from a last-minute necessity to an exciting journey of savings and rewards. We're not just a platform for discount codes; we're a shopping concierge where our members earn while they spend. Through validation, curation and recommendation of promotions across all channels—be it web, app, extension, or email—we strive to ensure best of web value for our customers.
As Director of CRM, you’ll play a key leadership role on our Audience Development team to drive consumer engagement & retention, new product adoption, as well as monetization of Ziff Davis Shopping’s CRM channels, including email, mobile, and web push. You’ll also play a critical role in the strategic direction, vision and implementation of RetailMeNot’s loyalty program. Devising campaigns to drive growth in frequency and lifetime value of our users.
The ideal person for this role has best-in-class experience with B2C marketing automation systems and is passionate about leveraging big data for personalization and insights to drive the program forward. You must also love to lead and mentor people, and work closely with and influence cross functional partners to solve big business challenges. The ideal person for this position is marketing and tech savvy, data-driven, and has hands-on experience working and leading collaboratively across teams.
What You’ll Do:
- Develop an overall B2C CRM strategy to engage shoppers across the Ziff Davis Shopping portfolio (RetailMeNot, Offers.com, BlackFriday.com, etc) with personalized, targeted, and relevant marketing across all lifecycle stages
- Create and implement a strategy for optimizing the frequency and sequencing of communications across multiple CRM channels
- Manage cross-functional relationships and processes to ensure internal teams are aligned and executing on messaging, priorities and measures of CRM success
- Oversee creation and execution of all email (transactional and promotional), push notifications, and in-app campaigns in our CRM tools
- Devise and implement a testing plan to enable rapid experimentation aimed at increasing the effectiveness of CRM efforts
- Manage and grow our active email list and push audiences in partnership with our paid marketing and product teams
- Work closely with the product team to ensure we are aligned on CRM business needs and upcoming product improvements.
- Work with data science, product, and engineering teams to define feature and data requirements for new communications and improve the intelligence available for relevant, personalized, real-time marketing
- Partner with our Sales, Ad Operations, and Product Marketing teams to understand the needs of our advertisers and promote sponsored content across CRM channels
- Ensure the performance of all campaigns is analyzed based on clearly defined success metrics and find opportunities for future improvements
- Lead buy vs. build decisions related to CRM tools and capabilities including evaluating, onboarding, and integrating with new vendors and technology
- Oversee defining and documenting briefs, business rules, data / tech requirements, and system integrations, as well as processes and procedures for all campaigns
- Be a thought leader for the company on relevant trends, insights, and technologies that impact the CRM and ecomm industries.
- Lead and mentor CRM team
Qualifications:
- You are a CRM champion, always advocating for the user and striving for best-in-class programming.
- You are excited by the challenge of driving clarity from ambiguity, and balancing a long-term vision with short-term results.
- You have 10+ years of CRM marketing experience including innovative campaigns, personalized trigger campaigns, cross-sell initiatives, targeted promotions/offers, and managing preference centers
- You are passionate about testing and moving the needle
- 5+ years recruiting, leading, coaching, and developing high-performing teams
- Bachelor’s Degree in marketing, business or a related field
- Experience working with product, eng, data and analytics teams for complex database marketing, data / tech requirements gathering, and integration with CRM and CDP technologies
- Strong analytical skills with the ability to quickly consume large amounts of data and draw insights that drive the business forward
- Excellent verbal and written communication skills with the ability to build relationships and influence others
- Experience with Braze customer engagement platform and Radar location services a plus
- Solutions-oriented with the curiosity and confidence to try new things
- Flexible and adaptable to business needs and able to pivot as needed
- Positive attitude and ability to thrive in a fast-paced environment
We Offer Great Benefits:
- Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
- Flexible Vacation / Paid Time Off
- Charitable Giving Programs that include Paid Time off to volunteer and donation match
- Family Planning Programs like MAVEN Fertility Concierge
- Pregnancy and Paid Parental Leave (up to 16 weeks)
- 401K savings plan with employer match
- Employee stock purchase program (ESPP)
- Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
- Hybrid, Remote and Flexible work arrangements
- Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!
U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.
Ziff Davis Shopping is a business unit within TSE. A division of Ziff Davis, Inc.
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