Ecommerce Marketing Manager
Description
Lifecycle Marketing, Ltd. is part of Everyday Health Group Pregnancy & Parenting (EHG P&P), a division of Ziff Davis. Home to Emma’s Diary, BabyCentre and What to Expect. Our company is ranked the UK’s #1 Family & Parenting platform by Comscore and is trusted by millions of families worldwide with global properties in seven languages across six continents.
The Opportunity
We’re looking for a passionate and ambitious ecommerce marketing manager to join our dynamic digital marketing team to oversee our marketing efforts across all digital channels to drive revenue.
You will play a pivotal role in optimising our commerce introducer model by securing the best commission rates with affiliate networks, alongside coordinating our multi-channel marketing activities across web, app, social, email by working closely with other internal teams.
This role is perfect for a data-led commerce specialist who’s got a sharp eye for detail and a genuine desire in finding new ways to drive sales through the commerce sales funnel.
Key Responsibilities
- Audit, coordinate and optimise all aspects of digital marketing and e-commerce, including website, app, social media, and email.
- Day to day point of contact for our affiliate partners responsible for securing best commission rates for key brands
- Identify new partnership opportunities with brands, retailers or affiliate networks
- Management/ownership of our profile on affiliate networks
- Leverage trends, evaluate and adopt new tools or technology.
- Collaborate with the internal digital team to ensure all parties are clear on commerce deliverables
- Identify key revenue trends by channel and make recommendations to the wider marketing team where appropriate
- Understand the commerce user journey and make recommendations for improvements where necessary.
- Responsible for building strong relationships with affiliate partners and brands to ensure the smooth running of the account. Therefore, strong communication, attention to details and organisational skills are essential in this role.
- Remain up to date on affiliate marketing trends and educate/organise the internal team to implement changes to drive our revenue goal.
- You will be responsible for the revenue driven via this part of our business, including onboarding new partners, growing existing accounts and negotiating/renewing contracts.
- You should be able to interpret and manipulate available data, drawing sound inferences, and be very aware of how projects are connected to revenue growth. KPIs and targets should drive your decision making and strategic plans.
Job Qualifications
- Minimum of 4 years of work experience in an e-commerce/affiliate marketing role.
- Confident in managing affiliate platforms such as AWIN, Skimlinks, Impact
- Innovative and analytical thinking
- Complete understanding of commerce conversion funnel
- Proven track record of executing digital commerce communication plans
- Ability to dig into sales data to identify trends and insights that be used to optimise performance of our cross-channel marketing plans
- Strong organisational, interpersonal, and communication skills.
- Good team player mentality with a proactive attitude.
- Creative, independent thinker with a keen eye for detail.
- Good Excel competency and ability to process data
- This position requires candidates to be eligible to work in the UK without sponsorship.
About Everyday Health Group
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
*The salary compensation for this role is £32,000-£36,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance. Please note, this is a hybrid role with an expectation that you will attend the office 3 days a week.
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