Social Media Specialist
Description
We're Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an ever-expanding suite of connectivity solutions. Our team is a group of people brought together through passion and inspired by possibility. At Ookla, we provide comprehensive network intelligence and connectivity insights that help optimize networks, enhance digital experiences, and drive better connectivity outcomes. We're seeking a creative and strategic Social Media Specialist to lead our social media presence across our family of brands.
You might be perfect for this role if you:
- Are equally comfortable crafting a fun tweet about internet speeds as you are positioning an in-depth article about network intelligence trends on LinkedIn
- Thrive on staying ahead of social media trends while maintaining the credibility and authority of industry-leading tech
- Can thoughtfully balance between showcasing highly technical information and getting to the kernel of what people actually care about
- Have a track record of turning strategic thinking into concrete, measurable results through social campaigns
- Are excited to ideate, film, and be featured in shortform TikTok-style social media videos
- Can pack a powerful message into 280 characters
The ideal candidate will be a creative problem-solver who combines strong social media instincts with analytical thinking, works well both independently and collaboratively, and brings a genuine enthusiasm for translating complex technical concepts into engaging content.
We are committed to providing you with a flexible work environment where individuality, fun, and talent are all valued equally. If you consider yourself innovative, adept at collaboration, and you care deeply about the work you do, let’s chat!
Expectations for Success
- Develop and execute comprehensive social media strategies across Speedtest, Downdetector, Ekahau, and RootMetrics brands
- Manage and grow our presence across LinkedIn, Twitter, Facebook, Instagram, TikTok, and other relevant platforms
- Create engaging, well-researched content that resonates with our technical and consumer audiences
- Collaborate with industry analysts and thought leaders to develop compelling thought leadership content
- Monitor social media trends and implement innovative approaches to engage our audience
- Navigate social media relationships with strategic partners while navigating complex industry dynamics
- Analyze social media metrics and provide actionable insights to optimize performance
- Develop and manage content calendars across all platforms
- Execute and report on paid social media campaigns that drive measurable business results
- Create engaging multimedia content including short-form videos for platforms like TikTok and Instagram Reels
- Support as necessary additional initiatives driven by the Product Marketing team
Requirements
We are looking for the right person, not the exact list of requirements. If you believe your life experience has prepared you for similar challenges, we’d like to hear from you.
- 2-3+ years experience in marketing, communications, or a related field
- Experience managing social media channels, with demonstrated success in growing engagement and audience
- Strong content creation skills across various formats (text, image, video)
- Experience with video editing software (Final Cut, Adobe Premier, Capcut, Camtasia)
- Excellent writing and editing skills with meticulous attention to detail
- Experience managing social media content across platforms
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Team player with strong interpersonal skills and the ability to collaborate effectively across departments
- Creative thinker with the ability to generate innovative marketing ideas and strategies
- Experience working in B2B marketing is not required, but a plus
- Experience in the Internet or telecommunications industry is not required, but a plus
- Salesforce and Hubspot expertise is not required, but a plus
- Proficiency in marketing automation tools and CRM systems not required, but a plus
- Familiarity with AI technologies, particularly GPT models and their applications in content creation and social media not required, but a plus
- Ability to travel for occasional trade shows and team offsite events
- Successful completion of a background check
Benefits
We care deeply about each other and the work we do, and our perks are just one way we demonstrate this. We offer a comprehensive benefits package, including (but not limited to):
- 401(k) matching
- Unlimited PTO
- Employee Stock Purchase Plan options
- Health/dental/vision insurance coverage
- Wellness benefits (Calm app, gym reimbursement, ERG groups, etc)
- Employee Assistance Programs (EAP) (mental health, financial advice, legal guidance, and more)
- Maven Fertility options
- Pregnancy support
- Pet insurance
- Enhanced parental leave
- Disability coverage
You will have the best hardware, software, and tools available for you to do your work, and we provide excellent flexibility for working remotely as time and responsibilities allow. To promote your success and growth we offer educational opportunities, anti-racism and LGBTQIA+ resource libraries, team activities, and many more.
We care deeply about each other and the work we do, and our perks are just one way we demonstrate this. Ookla has great benefits including competitive compensation and paid time off. We make sure you have the best hardware, software and tools available for you to do your work.
If you’re passionate about joining the work we’re doing, we welcome your application and encourage applicants with both traditional and non-traditional experience that makes them an excellent candidate for the role. We strongly believe diversity of all kinds makes us better. We are an equal opportunity employer actively working to build an inclusive workforce at all levels of the company. [Read our latest diversity report from our parent company here.] Ookla is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law.
As required by applicable Pay Transparency laws, Ookla provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $70,000 a year up to $80,000 a year.
As required by applicable Pay Transparency laws, Ookla provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $70,000 a year up to $80,000 a year.