Marketing Manager

Marketing Singapore, Singapore


Description

 Profile

Role Title

Marketing Manager, Singapore

 

 

 

 

Location

Singapore

 

 

 

 

 

Role Purpose:

To provide marketing support to the LHH Singapore business by implementing the marketing strategy and plans.

 

 

 

Key Accountabilities & Responsibilities

 

Marketing planning

  • Work with the Global and APAC Marketing Team and Sales and Country leaders to develop the annual marketing plan ensuring alignment to business strategy
  • Proactively seek out new and innovative marketing opportunities to promote LHH’s work

 

Execution of the Marketing plan

Execute the marketing plan to support revenue growth and brand awareness and positioning objectives. This will include:

 

 Event, sponsorship, communications, PR and thought leadership

  • Agree and execute the annual events programme.  Work with the sales team to organise, promote and manage events, seminars, round tables, and presence at exhibitions and conferences

 

  • Case studies. Draft case studies with the support of subject matter experts, consultants and sales team. Promote case studies to support credentialing, brand awareness and revenue objectives
  • Articles. Work with the subject matter experts to produce articles and opinion pieces to support brand and sales objectives. This will include adapting content generated by LHH globally
  • Work with partners to maximise our ongoing editorial/advertising relationship
  • Sales and marketing collateral. Creation and ongoing development of all sales and marketing collateral, including all corporate and product brochures, templates, case studies and sales support material

 

Lead opportunity generation and go-to market strategies

  • Work with Global and APAC Marketing Team and Sales and Country leaders to identify new sales opportunities, create go-to-market strategies and develop sector specific propositions
  • Work with the sales team to create and coordinate highly targeted digital, direct and telemarketing campaigns to generate new business opportunities

Brand Management

  • Build a strong compelling brand and increase brand awareness, saliency and engagement through PR, thought leadership, voice building, point of view and other content marketing activity
  • Ensure all sales and marketing activity adheres to the brand guidelines and that all creative work and collateral produced internally or externally meets the highest standards of accuracy and quality
  • Ensure key messages, brand identity tone and voice are consistent and reinforced in all internal and external communications and materials

 

Market research, insight and analysis

  • Monitoring competitors and conduct market scans to identify relevant trends, threats and opportunities
  • Monitoring thought leaders in the industry

 

Measurement and Return / Leveraging Global Marketing Team

  • Review all marketing activity to ensure we optimise the return on investment from all marketing expenditure, identifying areas for improvement
  • Build collaborative relationship with the Global Marketing Team to ensure we are utilising each others expertise, materials, marketing assets, systems to ensure optimum return on investment.

 

Required Experience/Characteristics

       Experience in all aspects of developing and executing marketing strategies to drive lead generation and support business objectives in B2B environments

       Experience with relevant software applications, including marketing automation tools to support demand generation and content management systems to support websites. Knowledge of Pardot an advantage

       Familiarity with CRM systems. Knowledge of Salesforce an advantage

Skills and attributes required

       Self-directive demonstrating high levels of initiative

       Excellent written and verbal communication skills

       Organisation and planning

       Problem analysis and problem-solving

       Persuasiveness

       Adaptability

       Creativity

       Attention to detail

       Collaborative

       Ability to navigate ambiguity