Media Planning Manager
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Title: Media Planning Manager
Agency: EMX
Google via Media Futures Group - A little about us:
- Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that EssenceMediacomX has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
- The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediaComx and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
- The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.
- MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.
Practice Summary:
- Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA or QBR.
Position Summary:
- This is a fantastic opportunity to join the team as an Media Planning Manager. Working as part of the Platforms & Ecosystems team (Google Play, Chromebook, Chrome), you will have ample opportunity to enhance your expertise as a media planner, working across one of the biggest brands in the world and operating in one of the fastest growing industries. You'll have the chance to input into the strategic planning and delivery of multiple multichannel campaigns and will be given a range of planning responsibilities that will help you grow into an excellent, well-rounded planner.
- Aside from this, you'll be part of an extremely strong team who always strive to deliver best-in-class planning work, pushing industry boundaries whilst maximising returns for our clients’ businesses. This is an excellent team to learn and develop within if you are looking to take the next step in your career.
About the role
- Support Business Director, and Account Director with media forecasts, allocation of campaign budgets, and brainstorming for innovation
- Abilitiy to delegate and coach junior members of team
- Turn tactical presentations into media plans that excite the client and deliver against their objective
- Be the team lead for research tools, delivering data points for consumer insight generation
- Brief other specialist teams on our tactical approach and provide direction for excellent implementation
- Lead post campaign reviews with insightful analysis, demonstrating the effectiveness of our planning.
- Keep current on new market technologies and innovative solutions for clients.
A little bit about you:
- Cross channel experience at a media agency, with focus on digital.
- Experience with Amazon ad platform preferred
- Experience across a range of Google products/campaigns such as GDN, Discovery, YouTube and DV360
- Strong analytical skills - ability to analyze raw data, identify true insight and develop actionable recommendations. A natural affinity with numbers is a must.
- An active interest in digital media and how digital innovation is driving change.
- Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
- Exceptional verbal & written communication skills - ability to think on your feet.
- A self-motivated individual who is organized and can manage multiple publisher conversations at the same time.
What you can expect from us:
As an EMX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.