Essencemediacom: Associate Media Director- Egypt

Comms & Strategic Planning
Cairo, NA


Reporting to: Business Unit Director
Location: Egypt

Strategic Skills

  • Develop & deliver a data driven strategy across all client businesses and markets including investment guidelines and planning approaches for programmatic buying, social, search, video and mobile
  • Create test and learn programmes for technology evaluation and engagement measurement to ensure we are maximizing return on investment
  • Provide a point of view on the integration of data and shared performance on Social, Search & Programmatic
  • Organise regular communication between local GroupM agencies as well as working into the wider account team in order to develop and share best practices and capabilities
  • Identify best practice techniques and tools to support campaigns and optimisation

 Regional Account Management

  • Build positive relationships with the regional teams, working in collaboration with senior stakeholders and Directors
  • Work to deliver against regional team commitments, with a primary focus on client satisfaction for all areas of planning
  • Develop relationships with key partners to drive incremental benefits for the client

 People Management

  • To inspire and advance the understanding and activation across all platforms working with the client and the wider account team where necessary
  • To foster and develop knowledge by building strong stakeholder relationships with the wider account team and planning teams
  • Contribute towards building cross-market capabilities

 New business

  • Help to identify, develop and deliver on areas of possible business growth within existing client base, working with the Business Director and Regional Digital Director.

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