T&P I (Senior) Graphic Designer
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T&P and BAT
In September 2020 T&P was appointed to build a global in-house content agency for BAT’s new category products (Velo, glo and Vuse). The appointment was driven by BAT’s desire for a new global digital partner to help them transform how they produce digital content to support the global growth of new category brands. This lead to the creation of Beat. Starting with a Global Studio based in London along with Local Studios located throughout the globe.
T&P will be responsible for the end-to-end content framework, from setting digital strategies across social, CRM and web to content creation and global delivery. The West Europe studio will be a fast moving ‘marketing newsroom’ building and adapting banks of creative assets, that are created, distributed, measured and improved in real time. The content produced will be for products that offer customers a greater choice of more enjoyable, less risky products and not for traditional cigarettes. The agency will play a pivotal role in accelerating the growth of these new categories which reduce the health impact of the BAT business.
The Role
We are looking for a SENIOR DESIGNER to create work across digital platforms with enviable Adobe Creative Suit skills within the BAT WEA (Western Europe Area) team. You’ll be capable of creating and rolling out digital and ecommerce product and lifestyle imagery that inspire, inform or captivate consumers across a wide range of digital platforms and bring them to life in full animated glory - with all the big social media platforms – you should know the formats inside and out.
Designer who can take rushes and key visuals to create fit-for-platform, authentic short-form edits. Someone who enjoys working collaboratively with other creatives but can crack on with minimal oversight.
Here are some useful links about the BAT
Key responsibilities:
- designing digital content across digital communication platforms&social media,
- adaptability in design - from animation to visual design to comping images (each day and brief is different),
- work closely with the Creative Lead, Copywriter and Project Manager to deliver quality and consistent digital composites,
- artwork visually stunning communications across digital commerce platforms with Creative Teams,
- help drive ‘idea led’ digital creative solutions that reflect modern marketing.
Skills and experience required:
- proven design and motion experience,
- solid eye for attention to detail and design pricinples,
- experience of working in traditional, digital or social advertising agencies,
- up to date understanding of platform guidelines and best practices across social and digital,
- experience designing well-crafted visual comms for e-comms, adopting best practice, and general experience across digital channels such as social, content & CRM,
- great comprehension skills, written & verbal, when it comes interpreting digital campaigns for execution,
- able to work to briefs and work across multiple projects at the same time,
- social media experience needed,
- solid Mac skills, particularly in Illustrator, InDesign and Photoshop; After Effects (Premier Pro would be a bonus but not necessary),
- HTML Banner design with Adobe Animate knowledge (not coding) mandator.
If you curious about people, technology, brands, design and business, you will find yourself right at home in our team ;)
What can you expect from us?
- we are an in-house studio – here you won’t encounter unrealistic deadlines or tenders.
- we are part of British American Tobacco, an established player in the tobacco industry – working with us, you can expect stability.
- classic benefits after the trial period – life insurance, subsidies for English lessons/sports cards, and medical care.
- remote work
- no dress code, meaning a casual, friendly atmosphere.
We will gladly tell you more during the recruitment process, which consists of several stages:
- phone screening with HR
- meeting with a member of your future team
- task
- second meeting with the team.
We look forward to working with you ;)
See you soon!