Paid Social Planner/Buyer

Programmatic, Biddable, Paid Media & SEO
London, England


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Paid Social Planner/Buyer – Sky TV    


If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at [email protected]     


At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following seven commitments.    


About EssenceMediacom:    

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.      


About GroupM Nexus:    

GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.    


About the Paid Social team @ EssenceMediacom:    

We’re looking for a digitally minded and versatile specialist to join our growing team as part of the Sky TV business. You should already have a base knowledge of the UK digital landscape and have experience in planning / buying digital media as well as activating paid social campaigns.     


The social team will work closely with media owners and third-party platforms for campaign management, optimisation and reporting. Working with the Account Manager, you will be responsible for activating our campaigns within the platforms, analysing performance, and leading on all reporting. The team are based at EssenceMediacom’s office at 124 Theobalds Road.    


Intro to the role:    

We are looking for a paid social specialist to continue their career as Senior Account Executive (Planner/Buyer). The ideal candidate is someone with a good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This person should have some experience with activation and reporting but should still be keen to further their expertise across both. The successful candidate will become part of a fast-paced team that puts training + development at its core.    


Key Responsibilities:    

As part of a busy Paid Social team the role is varied with several areas of focus. Senior Account Executives are expected to be proficient in at least some of these areas but will be given all the necessary training to help develop their skills further. Responsibilities include:    


Campaign Management    

  • Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs.
  • End-to-end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of Paid Social strategy & best practices across a variety of channels, objectives, formats, audience types etc.
  • Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. Working with the local team and Global Hub team as necessary to ensure standards remain high.
  • Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
  • Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
  • Writing performance commentary that delivers valuable insight and recommendations to clients. Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
  • Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.


Client & Partner Management    

  • Working closely with your line-manager & the wider team (including the Global Hub team) to support the delivery of high-quality work for clients. Actively contribute to client calls and become a valued and trusted member of their marketing team.
  • Working with partners and attending regular platform training sessions to further develop your paid social skillset.


Operational Excellence    

  • Able to effectively manage your time whilst working on multiple projects simultaneously. Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
  • Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
  • Help those more junior in the team with their tasks, providing guidance where needed.
  • Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with line-manager and more junior team members to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.


About You:    

We are looking for a candidate who can display the following attributes:    


  • Able to display a good foundation in setting up and optimising paid social campaigns across one of more of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of these platforms would be a plus (e.g. Meta Blueprint).
  • Experience working in an agency environment (preferably as part of a social or activation team) is not necessary but would be preferable.
  • Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
  • Comfortable handling large quantities of data and working with numbers/budgets. Exeprience compiling performance reports for clients and writing insightful commentary to accompany these reports.
  • Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.


In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.     


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