Media Planning Manager
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Position/Title: Media Planning Manager
Google via Media Futures Group - A little about us:
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that EssenceMediacomX has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediaComX and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.
MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.
Practice Summary:
Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA or QBR.
Position Summary:
The Media Planning Manager for this pod will work across two key areas of Google’s business - Brand and Rep. This year will cover some extremely exciting priorities across AI, as well as the browser space across multiple markets. These initiatives consist of integrated brand campaigns, working closely with the wider pod including the DR team as we look to approach the full marketing funnel together. The Planning Manager is responsible for working hand-in-hand with Activation to ensure client budgets are used optimally via effective planning, in-flight cross-channel optimisations and insightful post campaign analysis to inform future campaigns. They support senior team members on the day-to-day management of media plans and their proper implementation, working to fulfill agreed media objectives in the context of changing market conditions. They demonstrate strong working knowledge of the overall media landscape and available research, using these to inform planning recommendations.
About the role / Some of the things we’d like you to do:
- Support the Directors to manage tasks within the team, working more independently on smaller campaigns and liaising closely on larger projects.
- Conduct audience research to determine and support planning recommendations
- Allocate budget appropriately between channels.
- Ensure previous campaign learnings, and channel best practices are rolled out.
- Support senior media planners and Activation with forecasting requests and work with them to analyze the accuracy and actualise previous campaign data.
- Contribute to clear briefs to Activation and collaborative sessions to deliver these.
- Evaluate responses from the Activation and investment teams and work with them to finalize channel and publisher selections and budgets.
- Own the overall plan (as shared with clients) and the Olive plan
- Maintain the testing plans and supporting material.
- Own the delivery of integrated campaigns from briefing through to end of campaign reporting.
- Create and manage cross-channel reporting templates during the campaign.
- Collate and develop insights and recommendations based on campaign performance.
- Take responsibility for the collaboration and delivery of creative specs.
- Meet with relevant vendors and have a relevant point of view on their offering.
- Contribute to case studies that can be shared internally as learning and best practice.
- When relevant, train and manage your direct reports to deliver high quality of output.
About yourself / Requirements:
- Basic spreadsheet capability (VLOOKUP, Pivot Table) are a must.
- Superior presentation design skills, in slides or document format.
- Understanding of industry standard media research tools (e.g. Comscore, GWI, TGI, YouGov).
- Sound written and verbal communication skills, with the desire to learn and advance.
- Excellent organizational skills, close attention to detail and ability to quality control work.
- Ability to adhere to deadlines.
- Superb client relationship and management skills.
- Proven problem solving and decision making skills.
- Ability to work independently and to collaborate in a team environment.
- Skilled in quantitative reasoning.
- Experience with planning activity for emerging markets is beneficial
Management Responsibility
- Motivate junior team members, leading by example while teaching new skills.
- Provide timely and actionable feedback to aid in team development and improvement.
- Communicate effectively across all levels of the team.
- Understand when to escalate issues to managers.
- Provide awareness and recognition for jobs well done.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.
What you can expect from us:
As an EMX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.
What you can expect from us at EMX:
As an EMX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.